---
title: "Understanding the Market | BLOKS rises over 4%, with vast growth potential in building block toys; the company has advantages in IP operation and channels"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/230944254.md"
description: "BLOKS rose over 4%, as of the time of writing, up 4.63%, priced at HKD 94.95, with a transaction volume of HKD 95.8153 million. In terms of news, China International Capital Corporation (CICC) released a research report, giving BLOKS an initial rating of \"outperforming the industry\" with a target price of HKD 105. The firm is optimistic about the broad growth potential of building block role-playing toys in the global market and the advantages BLOKS has established in product development, IP operation, and channel management. Tianfeng Securities believes that the company's future growth will mainly depend on two directions: product IP and channels. Regarding product IP, the company has a rich SKU of proprietary IP products, which, although accounting for a low proportion of revenue, have high gross margins and significant future potential. Additionally, products developed in collaboration with IPs like Hello Kitty effectively expand the female demographic, opening up the imagination space for the female market. In terms of channels, the overseas market has considerable potential. Although BLOKS's overseas layout is still in its early stages, revenue is growing rapidly, and the company is currently accelerating its overseas market development, expecting to reach a turning point this year"
datetime: "2025-03-07T07:20:08.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/230944254.md)
  - [en](https://longbridge.com/en/news/230944254.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/230944254.md)
---

# Understanding the Market | BLOKS rises over 4%, with vast growth potential in building block toys; the company has advantages in IP operation and channels

According to Zhitong Finance APP, BLOKS (00325) rose over 4%, with a current increase of 4.63%, priced at HKD 94.95, and a trading volume of HKD 95.8153 million.

In terms of news, CICC released a research report, giving BLOKS an initial "outperform industry" rating with a target price of HKD 105. The firm is optimistic about the broad growth potential of building block role-playing toys in the global market and the advantages BLOKS has established in product development, IP operation, and channel management. Tianfeng Securities believes that the company's future growth will mainly depend on two directions: product IP and channels. Regarding product IP, the company has a rich SKU of proprietary IP products, which, although accounting for a low proportion of revenue, have high gross margins and significant future potential. Additionally, products developed in collaboration with IPs like Hello Kitty effectively expand the female demographic, opening up possibilities in the female market. In terms of channels, the overseas market has considerable potential. Although BLOKS's overseas layout is still in its early stages, revenue is growing rapidly, and the company is currently accelerating its overseas market development, expecting to reach a turning point this year

### Related Stocks

- [00325.HK](https://longbridge.com/en/quote/00325.HK.md)
- [601162.CN](https://longbridge.com/en/quote/601162.CN.md)

## Related News & Research

- [00:26 ET
			
			
				Blokees Exhibits Multiple Products at Spielwarenmesse 2026](https://longbridge.com/en/news/274094162.md)
- [Bloks Group Limited (0325) Gets a Buy from Sinolink Securities](https://longbridge.com/en/news/270573912.md)
- [Arasan Chip Systems Announces Industry's First Sureboot™ Total 16-bit xSPI + PSRAM IP Solution](https://longbridge.com/en/news/287942842.md)
- [11:00 ETYUEWEN seeks global partners for 'Lord of Mysteries' after record fan activation](https://longbridge.com/en/news/287541596.md)
- [International Paper Breaks Ground on New Sustainable Packaging Facility in Rankin County, Mississippi | IP Stock News](https://longbridge.com/en/news/287648427.md)