--- title: "\"Kantar Owners Bain, WPP Plan Break Up and Sale of Group, FT Says\"" description: "Kantar Group, owned by Bain Capital and WPP, is planning to break up and sell Kantar Media to H.I.G. Capital for $1 billion. This move aims to enhance growth and innovation in media measurement and an" type: "news" locale: "en" url: "https://longbridge.com/en/news/231125650.md" published_at: "2025-03-09T20:15:54.000Z" --- # "Kantar Owners Bain, WPP Plan Break Up and Sale of Group, FT Says" > Kantar Group, owned by Bain Capital and WPP, is planning to break up and sell Kantar Media to H.I.G. Capital for $1 billion. This move aims to enhance growth and innovation in media measurement and analytics. Kantar Media will operate independently under CEO Patrick Béhar, while Kantar Group will focus on its core data and marketing analytics. H.I.G. Capital sees this acquisition as a chance to accelerate Kantar Media's growth. Despite potential challenges during the transition, both companies are optimistic about the future. LISTEN UP, INVESTORS! The market is buzzing with news that Kantar Group, the world’s leading marketing data and analytics company, is planning a major shakeup. Bain Capital and wpp are reportedly plotting to break up the group and sell off Kantar Media to H.I.G. Capital for a whopping $1 billion. This is a game-changer, folks, and you need to pay attention! First things first, let’s talk about the deal. Kantar Media, which operates in over 60 markets, is set to become an independent entity under the leadership of H.I.G. Capital. This move is all about growth, innovation, and delivering cutting-edge insights to clients across the content and advertising landscapes. Patrick Béhar, the CEO of Kantar Media, is staying on board, and he’s pumped about the future. “This transaction would give us the resources and support to further accelerate our growth trajectory and strengthen our position as the global leader in media measurement and analytics,” he said. BOO-YAH! Now, let’s break down the benefits for both Kantar Group and H.I.G. Capital. For Kantar Group, this sale allows them to focus on their core competencies in data and marketing analytics. They’ll be doubling down on their unique combination of IP, data assets, and AI deployment. Chris Jansen, Kantar’s Chief Executive, put it best: “Following the proposed sale, Kantar will be even more focused on helping both global and local brands to grow through a unique combination of IP, data assets, and increasing the rapid deployment of AI.” This is a no-brainer for Kantar Group, folks! For H.I.G. Capital, this acquisition is a golden opportunity. They’re known for their hands-on approach and successful track record of accelerating business growth. Nishant Nayyar, Managing Director at H.I.G. Capital, is thrilled about the partnership: “Kantar Media has a long-standing reputation for delivering essential data and trusted insights to the global media industry. We are confident that as an independent business under the leadership of Patrick, the company will continue to thrive and lead the way in media measurement and analytics innovation.” This is a win-win, folks! But let’s not forget about the potential challenges and risks. The transition period could be bumpy, with operational disruptions, employee morale issues, and regulatory hurdles. However, with the right strategies in place, these challenges can be mitigated. Kantar Media’s focus on agility and technology, along with H.I.G. Capital’s expertise in scaling businesses, will be crucial in ensuring a smooth and successful integration. Now, let’s talk about the financials. The transaction’s purchase price of approximately $1 billion is anticipated to be primarily paid in cash, along with certain non-cash consideration, including separation-related investments by H.I.G. Capital, and an earn-out. This is a significant investment, but it’s one that H.I.G. Capital is confident will pay off in the long run. So, what does this all mean for you, the investor? Well, if you’re looking for a company with a strong reputation, a broad portfolio of solutions, and a bright future, Kantar Media is a stock to watch. With H.I.G. Capital’s support, Kantar Media is poised to deliver innovative, data-driven solutions that meet the evolving needs of its growing client base. This is a no-brainer, folks! Don’t miss out on this opportunity to invest in a company that’s shaping the measurement ecosystem with advanced cross-media solutions. 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