--- title: "There Are Reasons To Feel Uneasy About Marssenger Kitchenware's (SZSE:300894) Returns On Capital" type: "News" locale: "en" url: "https://longbridge.com/en/news/231308404.md" description: "Marssenger Kitchenware (SZSE:300894) shows concerning trends in its return on capital employed (ROCE), currently at 1.8%, significantly below the industry average of 9.6%. Over the past five years, ROCE has plummeted from 40%, indicating potential loss of competitive advantage. The stock has declined 46% in three years, reflecting investor concerns. Unless there is a positive shift in these metrics, investors may want to consider other options. Additionally, four warning signs have been identified regarding the company's performance." datetime: "2025-03-11T03:36:36.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/231308404.md) - [en](https://longbridge.com/en/news/231308404.md) - [zh-HK](https://longbridge.com/zh-HK/news/231308404.md) --- # There Are Reasons To Feel Uneasy About Marssenger Kitchenware's (SZSE:300894) Returns On Capital What are the early trends we should look for to identify a stock that could multiply in value over the long term? Firstly, we'd want to identify a growing _return_ on capital employed (ROCE) and then alongside that, an ever-increasing _base_ of capital employed. This shows us that it's a compounding machine, able to continually reinvest its earnings back into the business and generate higher returns. However, after briefly looking over the numbers, we don't think **Marssenger Kitchenware** (SZSE:300894) has the makings of a multi-bagger going forward, but let's have a look at why that may be. ## Understanding Return On Capital Employed (ROCE) For those who don't know, ROCE is a measure of a company's yearly pre-tax profit (its return), relative to the capital employed in the business. To calculate this metric for Marssenger Kitchenware, this is the formula: **Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)** 0.018 = CN¥35m ÷ (CN¥2.4b - CN¥431m) _(Based on the trailing twelve months to September 2024)_. Thus, **Marssenger Kitchenware has an ROCE of 1.8%.** Ultimately, that's a low return and it under-performs the Consumer Durables industry average of 9.6%. See our latest analysis for Marssenger Kitchenware SZSE:300894 Return on Capital Employed March 11th 2025 In the above chart we have measured Marssenger Kitchenware's prior ROCE against its prior performance, but the future is arguably more important. If you're interested, you can view the analysts predictions in our **free** analyst report for Marssenger Kitchenware . ## What Does the ROCE Trend For Marssenger Kitchenware Tell Us? When we looked at the ROCE trend at Marssenger Kitchenware, we didn't gain much confidence. Around five years ago the returns on capital were 40%, but since then they've fallen to 1.8%. Given the business is employing more capital while revenue has slipped, this is a bit concerning. This could mean that the business is losing its competitive advantage or market share, because while more money is being put into ventures, it's actually producing a lower return - "less bang for their buck" per se. On a related note, Marssenger Kitchenware has decreased its current liabilities to 18% of total assets. That could partly explain why the ROCE has dropped. Effectively this means their suppliers or short-term creditors are funding less of the business, which reduces some elements of risk. Since the business is basically funding more of its operations with it's own money, you could argue this has made the business less efficient at generating ROCE. ## In Conclusion... In summary, we're somewhat concerned by Marssenger Kitchenware's diminishing returns on increasing amounts of capital. It should come as no surprise then that the stock has fallen 46% over the last three years, so it looks like investors are recognizing these changes. Unless there is a shift to a more positive trajectory in these metrics, we would look elsewhere. One more thing: We've identified **4 warning signs** with Marssenger Kitchenware (at least 2 which make us uncomfortable) , and understanding them would certainly be useful. While Marssenger Kitchenware isn't earning the highest return, check out this **free** list of companies that are earning high returns on equity with solid balance sheets. If you're looking to trade Marssenger Kitchenware, open an account with the lowest-cost platform trusted by professionals, Interactive Brokers. With clients in over 200 countries and territories, and access to 160 markets, IBKR lets you trade stocks, options, futures, forex, bonds and funds from a single integrated account. Enjoy no hidden fees, no account minimums, and FX conversion rates as low as 0.03%, far better than what most brokers offer. 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