---
title: "BUZZ-Handbag firm Vera Bradley falls after quarterly revenue drop"
description: "Handbag firm Vera Bradleysaw its shares drop 21.1% to $2.14 in premarket trading after reporting a 24.9% decline in Q4 net revenue to $99.96 million. The company posted a net loss of $1.69 per share, "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/231546058.md"
published_at: "2025-03-12T13:19:13.000Z"
---

# BUZZ-Handbag firm Vera Bradley falls after quarterly revenue drop

> Handbag firm Vera Bradleysaw its shares drop 21.1% to $2.14 in premarket trading after reporting a 24.9% decline in Q4 net revenue to $99.96 million. The company posted a net loss of $1.69 per share, compared to a loss of 6 cents per share a year earlier. Vera Bradley signed an agreement to sell its Pura Vida business and forecasts FY 2026 net revenue of $280 million, down from $318.8 million in FY 2025. The company acknowledged that its transformation is taking longer than expected, impacting profitability.

Handbag and luggage company Vera Bradley’s (VRA.O) shares down 21.1% to $2.14 premarket

Company’s Q4 net revenue falls 24.9% to $99.96 million

Reports Q4 net loss of $1.69/shr, compared to a loss 6 cents/shr a year earlier

Company says it signed an interest purchase agreement to sell all ownership interests of Pura Vida business

Forecasts FY 2026 net revenue of $280 million, compared with $318.8 million in FY 2025 excluding the Pura Vida segment

Company acknowledges transformation is taking longer than anticipated and that the migration of business from stores to digital e-commerce created profitability headwinds

VRA stock down 30.9% YTD as of last close, fell 48.96% in 2024

### Related Stocks

- [VRA.US - Vera Bradley](https://longbridge.com/en/quote/VRA.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
