---
title: "Weibo Ad Revenue And MAUs Drop In Q4, Stock Slides"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/231741588.md"
description: "Weibo Corp (WB) reported a 1% year-on-year revenue decline to $456.83 million in Q4, surpassing analyst estimates. Adjusted EPS of 40 cents fell short of the consensus of 48 cents. Advertising revenue decreased by 4%, while value-added service revenue rose by 18%. Monthly active users dropped to 590 million. The company declared a cash dividend of $0.82 per ADS. WB stock fell 2.60% to $10.48 following the report."
datetime: "2025-03-13T18:32:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/231741588.md)
  - [en](https://longbridge.com/en/news/231741588.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/231741588.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/231741588.md) | [繁體中文](https://longbridge.com/zh-HK/news/231741588.md)


# Weibo Ad Revenue And MAUs Drop In Q4, Stock Slides

**Weibo Corp** (NASDAQ: WB) reported a fiscal fourth-quarter revenue decline of 1% year-on-year to $456.83 million, beating the analyst consensus estimate of $437.87 million.

The Chinese microblogging social network company’s revenue remained flat Y/Y on a constant basis. Adjusted EPS of 40 cents beat the analyst consensus estimate of 39 cents.

**_Also Read:_** _Alibaba, Grab, Tencent, Meituan Gear Up For Growth As China Bets On Services To Revive Economy_

Weibo’s advertising and marketing revenues decreased by 4% year over year to $385.9 million. The decrease was mainly due to the underperformance of the online game sector.

Value-added service (VAS) revenues increased 18% year over year to $71.0 million, primarily driven by the growth of membership services and game-related revenues.

Monthly active users (MAUs) were 590 million in December 2024 (vs. 598 million Y/Y), while Average daily active users (DAUs) were 260 million (vs. 257 million Y/Y).

The adjusted operating margin declined by 100 bps to 30% as profits fell 6.7% Y/Y.

As of December 31, 2024, Weibo held $2.4 billion in cash and equivalents, generating $244.0 million in operating cash flow during the quarter.

**Dividend:** On March 12, 2025, the company’s board of directors adopted a cash dividend policy. Accordingly, the board declared a cash dividend of $0.82 per ADS and an annual dividend payout of $200 million to its shareholders for fiscal 2024.

**Price Action:** WB stock is down 2.60% at $10.48 at the last check Thursday.

**Also Read:**

-   **Palantir CEO Becomes Top-Earning Tech Boss As AI Stock Soars 216%: Report**

_Photo by Shutterstock_

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