---
title: "Nike: Achieved revenue of $11.3 billion in the third quarter, with revenue in Greater China of $1.7 billion"
description: "Nike Inc. announced its financial performance for the third quarter of fiscal year 2025, with revenue reaching USD 11.3 billion, exceeding analysts' expectations. Direct business revenue was USD 4.7 b"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/232646921.md"
published_at: "2025-03-20T23:12:17.000Z"
---

# Nike: Achieved revenue of $11.3 billion in the third quarter, with revenue in Greater China of $1.7 billion

> Nike Inc. announced its financial performance for the third quarter of fiscal year 2025, with revenue reaching USD 11.3 billion, exceeding analysts' expectations. Direct business revenue was USD 4.7 billion, distributor business revenue was USD 6.2 billion, and revenue from the Greater China region was USD 1.7 billion. Chairman and CEO John Donahoe stated that Nike is fully advancing its strategic transformation in the Chinese market, optimizing inventory management and operational mix, and is committed to creating innovative products and services centered around sports to strengthen brand competitiveness

36Kr learned that Nike Group announced its financial performance for the third quarter of fiscal year 2025. The financial report shows that the group achieved revenue of $11.3 billion in the quarter, exceeding analysts' expectations. Among this, Nike's direct business revenue was $4.7 billion, and revenue from Nike's distributor business was $6.2 billion. Nike's revenue in Greater China was $1.7 billion. Dong Wei, Chairman and CEO of Nike Greater China and Global CEO of the ACG brand, stated: "We are fully committed to the Chinese market, actively accelerating our strategic transformation, optimizing inventory management and operational mix, and creating innovative products and services centered around sports to continuously strengthen our brand competitiveness."

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.