--- title: "Tianfeng Securities: Boosting Consumption Special Action Plan Takes Effect, Firmly Optimistic About the Recovery of Consumer Confidence" type: "News" locale: "en" url: "https://longbridge.com/en/news/232652712.md" description: "Tianfeng Securities released a research report stating that the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council issued the \"Special Action Plan to Boost Consumption,\" aimed at comprehensively boosting consumption and expanding domestic demand. The plan proposes eight major measures, including promoting income growth for residents, ensuring consumption capacity, and improving the quality of service consumption. It is recommended to pay attention to companies in related consumption sectors, such as Kidswant, XUEDA, and Trip.com" datetime: "2025-03-21T00:20:05.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/232652712.md) - [en](https://longbridge.com/en/news/232652712.md) - [zh-HK](https://longbridge.com/zh-HK/news/232652712.md) --- # Tianfeng Securities: Boosting Consumption Special Action Plan Takes Effect, Firmly Optimistic About the Recovery of Consumer Confidence According to the Zhitong Finance APP, Tianfeng Securities has released a research report stating that the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council have issued the "Special Action Plan for Boosting Consumption," aimed at vigorously boosting consumption, comprehensively expanding domestic demand, increasing income and reducing burdens to enhance consumption capacity, creating effective demand through high-quality supply, and enhancing consumption willingness by optimizing the consumption environment, proposing eight major plans. The consumption policy is gaining momentum, and the special action plan covers a comprehensive approach, grasping the recovery of the consumption sector from undervaluation to confidence restoration. **Recommended focus:** 1. Fertility policy stimulation: Kidswant (301078.SZ); 2) Education: XUEDA (000526.SZ); 3) Cultural and tourism consumption: Trip.com (09961); 4) IP consumption: Pop Mart (09992); 5) Silver economy: Zhongxin Tourism (002707.SZ); 6) Initial public offering economy: Miao Exhibition (300795.SZ), Bailian Co., Ltd. (600827.SH); 7) Low-altitude economy: Xiangyuan Cultural Tourism (600576.SH); 8) Ice and snow tourism: Changbai Mountain (603099.SH); 9) Business AI consumption: Focus Technology (002315.SZ), KEEP (03650). ## The main viewpoints of Tianfeng Securities are as follows: **Event: The General Office of the Central Committee of the Communist Party of China and the General Office of the State Council have issued the "Special Action Plan for Boosting Consumption," aimed at vigorously boosting consumption, comprehensively expanding domestic demand, increasing income and reducing burdens to enhance consumption capacity, creating effective demand through high-quality supply, and enhancing consumption willingness by optimizing the consumption environment, proposing eight major plans.** **1\. Urban and rural residents' income increase promotion action.** Promote reasonable growth of wage income, broaden channels for property income (multiple measures to stabilize the stock market), and promote farmers' income increase through various measures, solidly addressing the issue of overdue payments. **2\. Consumption capacity guarantee support action.** Increase support for fertility and childcare (research and establish a childcare subsidy system), strengthen educational support (expand the supply of educational resources for the net inflow of school-age population into urban areas, and raise the standards for student aid subsidies in 2025), improve medical and elderly care guarantee capabilities, and ensure the basic living needs of key groups. **3\. Service consumption quality improvement and benefit action.** Optimize the service supply for "the elderly and children" (release the potential of the silver-haired consumption market), promote life service consumption, expand cultural, sports, and tourism consumption (support tourist attractions and cultural heritage units to expand service projects, reasonably extend operating hours, and increase reception capacity; support local areas to increase the supply of quality sports projects and characteristic sports events), promote ice and snow consumption (propose the construction of a number of high-quality tourism resorts and vacation areas with ice and snow themes), develop inbound consumption (orderly expand the scope of countries with unilateral visa exemptions), and steadily promote the expansion of service industry openness (expand pilot projects in education and other fields). **4\. Bulk consumption renewal and upgrade action.** Including increasing support for replacing old consumer goods with new ones. **5\. Consumption quality enhancement action.** Strengthen the leading role of consumption brands (promote consumption of animation, games, e-sports, and their peripheral derivatives, explore the incremental market for domestic "trendy goods," promote the initial public offering economy, and promote new business formats and models of consumption), support the accelerated development of new types of consumption (promote "artificial intelligence + consumption"; carry out special actions for healthy consumption; orderly develop low-altitude tourism and other low-altitude consumption), and improve the integration level of domestic and foreign trade **6\. Improvement Action for Consumer Environment** (Implementing paid annual leave system, encouraging local exploration of spring and autumn breaks for primary and secondary schools). **7\. Action for Cleaning and Optimizing Restrictive Measures.** **8\. Improving Support Policies.** Consumer policies are being revitalized, with special action plans covering all aspects. It is suggested to focus on the recovery of the consumer sector from undervaluation to confidence rebound, including: 1. Fertility policy stimulation: Kidswant, Aiyingshi, Runben Co., Ltd., Haoyue Nursing, etc.; 2) Education: XUEDA, Doushen Education, New Oriental, TAL Education, etc.; 3) Cultural and tourism consumption: Trip.com Group, ShouLv Hotel, Huazhu Group, Jiuhua Tourism, Xiangyuan Cultural Tourism, etc.; 4) IP consumption: Miniso, Pop Mart, Blokus, Guangbo Co., Ltd., Chuangyuan Co., Ltd., etc.; 5) Silver economy: Trip.com Group, Zhongxin Tourism, etc.; 6) Initial public offering economy: Miao Exhibition, Bailian Co., Ltd., etc.; 7) Low-altitude economy: Xiangyuan Cultural Tourism, Xiyu Tourism, Anbang Security, etc.; 8) Ice and snow tourism: Changbai Mountain, Xiyu Tourism, Dashang Co., Ltd., etc.; 9) Commercial AI consumption: Focus Technology, Kidswant, Doushen Education, KEEP, Miao Exhibition. In addition, broader beneficiaries of consumption diffusion: Increased consumer confidence may benefit Haidilao, Tongqinglou, Beijing Renli, as well as Proya, Juzhi Biology, Jinbo Biology, Aimeike, and low-valued low-base Cai Bai Co., Ltd., Luk Fook Holdings, Zhou Dasheng, Lao Feng Xiang, etc. **Risk Warning:** Macroeconomic fluctuations; intensified industry competition; changes in regulatory policies, etc ### Related Stocks - [000526.CN](https://longbridge.com/en/quote/000526.CN.md) - [TCOM.US](https://longbridge.com/en/quote/TCOM.US.md) - [09961.HK](https://longbridge.com/en/quote/09961.HK.md) - [301078.CN](https://longbridge.com/en/quote/301078.CN.md) - [00590.HK](https://longbridge.com/en/quote/00590.HK.md) - [300010.CN](https://longbridge.com/en/quote/300010.CN.md) - [300795.CN](https://longbridge.com/en/quote/300795.CN.md) - [603099.CN](https://longbridge.com/en/quote/603099.CN.md) - [600258.CN](https://longbridge.com/en/quote/600258.CN.md) - [300703.CN](https://longbridge.com/en/quote/300703.CN.md) - [300896.CN](https://longbridge.com/en/quote/300896.CN.md) - [002707.CN](https://longbridge.com/en/quote/002707.CN.md) - [600694.CN](https://longbridge.com/en/quote/600694.CN.md) - [603199.CN](https://longbridge.com/en/quote/603199.CN.md) - [605108.CN](https://longbridge.com/en/quote/605108.CN.md) - [06862.HK](https://longbridge.com/en/quote/06862.HK.md) - [002315.CN](https://longbridge.com/en/quote/002315.CN.md) - [603214.CN](https://longbridge.com/en/quote/603214.CN.md) - [TAL.US](https://longbridge.com/en/quote/TAL.US.md) - [603605.CN](https://longbridge.com/en/quote/603605.CN.md) - [09901.HK](https://longbridge.com/en/quote/09901.HK.md) - [605599.CN](https://longbridge.com/en/quote/605599.CN.md) - [002103.CN](https://longbridge.com/en/quote/002103.CN.md) - [605009.CN](https://longbridge.com/en/quote/605009.CN.md) - [600827.CN](https://longbridge.com/en/quote/600827.CN.md) - [002867.CN](https://longbridge.com/en/quote/002867.CN.md) - [600612.CN](https://longbridge.com/en/quote/600612.CN.md) - [09992.HK](https://longbridge.com/en/quote/09992.HK.md) - [00325.HK](https://longbridge.com/en/quote/00325.HK.md) - [900923.CN](https://longbridge.com/en/quote/900923.CN.md) - [09896.HK](https://longbridge.com/en/quote/09896.HK.md) - [900905.CN](https://longbridge.com/en/quote/900905.CN.md) - [01179.HK](https://longbridge.com/en/quote/01179.HK.md) - [300859.CN](https://longbridge.com/en/quote/300859.CN.md) - [601162.CN](https://longbridge.com/en/quote/601162.CN.md) - [03650.HK](https://longbridge.com/en/quote/03650.HK.md) ## Related News & Research - [Home Depot Consumers Remain Resilient, but Their Priorities are Shifting](https://longbridge.com/en/news/287077567.md) - [BREAKINGVIEWS -‘Private equity’ cries out for a rebranding](https://longbridge.com/en/news/286907561.md) - [05:20 ETThrough the America's Most Artistic Kid Competition, Colossal Raises $1.6 Million While Celebrating the Next Gen of Creative Visionaries](https://longbridge.com/en/news/287037755.md) - [URBANICA Furniture Makes Better Workdays Easier to Design](https://longbridge.com/en/news/287003627.md) - [Matthieu Blazy’s Chanel debut fuels China expansion despite luxury slowdown](https://longbridge.com/en/news/287123600.md)