---
title: "Bilibili's Chen Rui: AI is a tool, talent is the main body of creation"
description: "The 12th China Network Audio-Visual Conference opened in Chengdu. Bilibili Chairman and CEO Chen Rui delivered a speech on the theme of \"High-Quality Content in the AI Era.\" Chen Rui stated that high-"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/233407055.md"
published_at: "2025-03-27T07:26:51.000Z"
---

# Bilibili's Chen Rui: AI is a tool, talent is the main body of creation

> The 12th China Network Audio-Visual Conference opened in Chengdu. Bilibili Chairman and CEO Chen Rui delivered a speech on the theme of "High-Quality Content in the AI Era." Chen Rui stated that high-quality content is ultimately what audiences need in any era. AI is essentially a tool, and it is the creative humans who are the main creators. "For content creators, including Bilibili, only by maintaining the belief in the continuous pursuit of high-quality content can we continue to explore good content across different media and eras," Chen Rui said on site

The 12th China Network Audio-Visual Conference opened in Chengdu. Bilibili Chairman and CEO Chen Rui delivered a speech on the theme of "Quality Content in the AI Era." Chen Rui stated that in any era, quality content is what audiences ultimately need. AI is essentially a tool, and it is creative humans who are the main creators. "For content creators, including Bilibili, only by maintaining a belief in the continuous pursuit of quality content can we continue to explore good content across different media and eras," Chen Rui said on site

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.