---
title: "AEON STORES: Plans to add 8 stores in the Greater Bay Area; Hong Kong business difficult to turn a profit this year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/233611980.md"
description: "AEON STORES Managing Director Takeshi Nagashima stated that the economic uncertainty in Hong Kong is expected this year, with citizens being cautious in their spending, and physical stores facing a severe environment. The group will increase the proportion of popular products and its own brand, and introduce products from Japan, Southeast Asia, and the mainland. Plans to open 8 new stores in the Greater Bay Area, including Guangzhou, Shenzhen, and Foshan, as well as 4 new small specialty stores Mono Mono. Last year, the Hong Kong business incurred a loss of HKD 280 million, and it is expected to be difficult to turn a profit this year, requiring 2 to 3 years for improvement"
datetime: "2025-03-28T10:26:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/233611980.md)
  - [en](https://longbridge.com/en/news/233611980.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/233611980.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/233611980.md) | [繁體中文](https://longbridge.com/zh-HK/news/233611980.md)


# AEON STORES: Plans to add 8 stores in the Greater Bay Area; Hong Kong business difficult to turn a profit this year

The Managing Director of AEON Stores, Takeshima Takamasa, stated that in light of economic uncertainties, citizens are expected to consume cautiously this year. He pointed out that physical stores in Hong Kong are facing a severe environment, and the group will increase popular products and enhance its own brand ratio based on market demand, as well as introduce products from Japan, Southeast Asia, and mainland China.

He mentioned that the business performance of its small specialty store Mono Mono was very good last year, and in the future, the company will focus on opening small specialty stores. This year, they plan to add 4 new Mono Mono stores and also plan to open 8 new stores in the Greater Bay Area, including independent supermarkets in Guangzhou, Shenzhen, and Foshan.

He indicated that the Hong Kong business segment incurred a loss of HKD 280 million last year and is expected to find it difficult to turn a profit this year. It is anticipated that the Hong Kong business will require 2 to 3 years to improve and return to an upward trend

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