EMBRY HOLDINGS released its annual performance report, with a loss attributable to shareholders of HKD 373 million, an increase of 417.45% year-on-year

According to the Zhitong Finance APP, EMBRY HOLDINGS (01388) released its annual performance for the year ending December 31, 2024, reporting group revenue of HKD 1.153 billion, a year-on-year decrease of 10.08%; a loss attributable to shareholders of HKD 373 million, a year-on-year increase of 417.45%; and a loss per share of HKD 0.884. In 2024, the group continued to leverage the advantages of its multi-brand strategy, adjusting the marketing arrangements for seven brands—EMBRY, Finity, COMFIT, E-BRA, IVU, Ando, and LIZA CHENG—in response to market demand. The group highlighted the unique personalities of each brand to meet the diverse needs and preferences of different customer segments while consolidating the flagship brand EMBRY, which contributes the most to sales, and enhancing brand competitiveness to expand market share. In terms of brand promotion, the group continued to adhere to a diversified, multi-platform publicity strategy in 2024, gradually increasing consumer awareness of the brand. During the year, the group accurately allocated resources, focusing on in-depth operations of social media channels, achieving high-frequency exposure of the brand on multiple mainstream social platforms, and implementing a celebrity endorsement strategy to continuously leverage the star effect. By utilizing younger endorsers, the group further attracted young consumer groups. Additionally, it actively promoted offline "Elegance in Time" themed pop-up events and online live streaming activities, combining multi-channel publicity to further enhance brand image, improve brand reputation, and boost product sales. To support the national goals of "carbon peak" and "carbon neutrality," and to showcase a green and healthy brand image, the group held multiple "Blue Ribbon Salon Live" events during the year, calling for attention to women's health and striving to create a product image as the "preferred brand for high-quality intimate apparel." Furthermore, the group remained true to its original intention, adhering to the brand philosophy of "green and low-carbon" and "sustainability," hosting its 22nd Environmental Month event during the year, launching an Environmental Month product series, and promoting energy conservation and emission reduction through practical actions. It also initiated the "Butterfly Habitat" protection campaign, encouraging consumers to reduce carbon emissions and further convey the brand's green and healthy message. In the new era of consumer trends, "Guochao" (national trend) is becoming an unstoppable force leading the market, showcasing the unique charm of Chinese culture and igniting the consumption enthusiasm of the younger generation. The group responded to the consumption boom by launching the "Joyful Family An" product series in line with Chinese festivals and wedding traditions, combining high-quality products with traditional elements from an Eastern aesthetic perspective, shaping the brand value of EMBRY in the Guochao style, which received a warm response from the market