--- title: "Xiaomi in spotlight after SU7 accident kills 3, shares fall" description: "A Xiaomi SU7 vehicle caught fire after crashing into a guardrail, resulting in the deaths of three occupants. Following the incident, Xiaomi's shares fell approximately 5% in Hong Kong trading. The ac" type: "news" locale: "en" url: "https://longbridge.com/en/news/234003885.md" published_at: "2025-04-01T06:20:42.000Z" --- # Xiaomi in spotlight after SU7 accident kills 3, shares fall > A Xiaomi SU7 vehicle caught fire after crashing into a guardrail, resulting in the deaths of three occupants. Following the incident, Xiaomi's shares fell approximately 5% in Hong Kong trading. The accident occurred on March 29, shortly after the vehicle's launch, while the NOA function was activated. Xiaomi has expressed deep regret and is cooperating with police investigations, providing driving data related to the crash. Despite the tragedy, the SU7 remains popular, with significant vehicle deliveries reported in March. > - A Xiaomi SU7 caught fire after crashing into a highway guardrail in an accident that killed the three people in the car. > - Xiaomi's shares trade in Hong Kong fell by about 5 percent as of press time. Just as Xiaomi (HKG: 1810, OTCMKTS: XIACY) maintained strong vehicle deliveries, a tragic fatal accident put the company in the spotlight and sent its shares tumbling. A Xiaomi SU7 driving on a highway in Tongling, Anhui, caught fire after accidentally hitting a highway guardrail, killing the three people in the car, according to reports by multiple local media today. The accident occurred on the night of March 29, and the vehicle's front was severely damaged, according to the reports. As these reports were published, pictures and videos circulating on social media sparked widespread discussion, making Xiaomi a trending topic. (A picture of the accident circulated on social media.) Xiaomi released an official response on Weibo at noon today, confirming the accident and saying it deeply regrets it. Xiaomi's Hong Kong-traded shares fell rapidly in afternoon trading, down about 5 percent as of press time. The vehicle was a SU7 standard version, and the accident occurred at 10:44 pm on March 29, according to Xiaomi's statement. The SU7, which was launched on March 28, 2024, comes in three variants -- Standard, Pro, and Max -- with the Standard being the entry model. Before the accident, the vehicle's NOA (Navigate on Autopilot) function was activated at 22:27:17 and continued driving at a speed of 116 km/h, according to Xiaomi's statement. The road section where the accident occurred was undergoing repairs, and the lane in which the SU7 was initially driving was closed, so it switched to an adjusted lane. At 22:44:24, the vehicle issued warnings after detecting obstacles ahead and began to slow down. At 22:44:25, the driver took over the vehicle and continued to slow down and steer the vehicle. Between 22:44:26-28, the vehicle collided with the concrete guardrail on the road, and the last speed that the system could confirm before the collision was about 97 km/h. Xiaomi said it had set up a task force to cooperate with the police investigation in Tongling, and on March 31 submitted to the police the vehicle driving data and system operation information it had obtained. One year after its launch, the Xiaomi SU7 is still very popular. Customers who order the model now still have to wait at least 40 weeks, which is longer than the about 26 weeks just after its launch. Earlier today, Xiaomi EV, Xiaomi's electric vehicle arm, said it delivered more than 29,000 vehicles in March, marking the sixth consecutive month that it has seen monthly deliveries exceed 20,000 vehicles. Xiaomi Xiaomi's EV business brings in $2.25 billion in revenue in Q4, up 71.58% from Q3 Xiaomi's innovative business, including EVs, posted a gross margin of 20.4 percent in the fourth quarter, up from 17.1 percent in the third quarter. ### Related Stocks - [01810.HK - XIAOMI-W](https://longbridge.com/en/quote/01810.HK.md) - [XIACY.US - Xiaomi Corporation](https://longbridge.com/en/quote/XIACY.US.md) - [HXXD.SG - Xiaomi HK SDR 2to1](https://longbridge.com/en/quote/HXXD.SG.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 富衞香港：25 年上半年新業務年度化保費按年升 90% | 富衞香港公佈 2025 年上半年新業務年度化保費按年升 90%，優於行業平均升幅 39%。新業務首年保費增長 128%，排名全港第二。各分銷渠道均實現雙位數增長，專屬代理人渠道升 69%，銀行保險渠道升 53%，經紀渠道升 291%，網上及 | [Link](https://longbridge.com/en/news/276418423.md) | | 石四藥 (2005) 發盈警料去年盈利倒退 45 至 60% | 石四藥集團發盈警，預期截至去年底止年度股東應佔溢利按年下跌 45 至 60%；2024 年度錄得股東應佔溢利 10.61 億港元。 | [Link](https://longbridge.com/en/news/276431030.md) | | 中國白銀集團 (0815) 折讓 18% 配股籌 4.6 億 | 中國白銀集團宣佈將向 6 名認購人發行 9.1 億股認購股份，折讓約 17.74%，每股認購價為 0.51 元，籌集資金總額為 4.641 億元。所得款項將用於日喀則礦的資本開支、進一步融資及一般營運資金。 | [Link](https://longbridge.com/en/news/276432450.md) | | 特朗普陣營的堅定降息派動搖了？美聯儲理事米蘭：勞動力市場改善可令今年少些降息 | 堅定降息派、特朗普親信美聯儲理事米蘭：美國勞動力市場的改善可以令今年少些降息。風險提示及免責條款 市場有風險，投資需謹慎。本文不構成個人投資建議，也未考慮到個別用户特殊的投資目標、財務狀況或需要。用户應考慮本文中的任何意見、觀點或結論是否符 | [Link](https://longbridge.com/en/news/276386713.md) | | Andy Home 表示，ROI-West 需要制定自己的定價策略以擺脱對中國稀土的依賴 | 最近稀土價格的激增使其超過了美國政府對 MP Materials 的保證底價，惠及納税人。然而，目前的定價參考由中國設定，這給西方建立自己的定價機制帶來了挑戰。美國國防部有一個逃生條款，可以在開發出替代價格指數時進行切換。西方機構正在探索這 | [Link](https://longbridge.com/en/news/276459435.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.