--- title: "Shopify CEO Tobi Lutke Says Employees Must Prove AI Can't Handle Their Tasks Before Requesting More Headcount" description: "Shopify CEO Tobi Lutke has introduced a policy requiring employees to prove their tasks cannot be performed by AI before requesting additional staff. This shift emphasizes AI as a productivity tool, w" type: "news" locale: "en" url: "https://longbridge.com/en/news/234945664.md" published_at: "2025-04-08T06:25:36.000Z" --- # Shopify CEO Tobi Lutke Says Employees Must Prove AI Can't Handle Their Tasks Before Requesting More Headcount > Shopify CEO Tobi Lutke has introduced a policy requiring employees to prove their tasks cannot be performed by AI before requesting additional staff. This shift emphasizes AI as a productivity tool, with its usage now incorporated into performance reviews. Lutke noted that AI has significantly enhanced productivity, enabling employees to tackle previously daunting tasks. The directive aligns with the growing trend of tech companies adopting AI, as Shopify continues to roll out AI-powered tools. Despite a year-to-date stock decline of 26.70%, Shopify reported a 31% revenue increase in Q4. **Shopify Inc.** SHOP CEO **Tobi Lutke** has introduced a new policy requiring employees to demonstrate that their tasks cannot be accomplished using AI before requesting additional staff. **What Happened:** In a memo shared with staff and posted to **X**, formerly **Twitter**, on Monday, Lutke outlined a shift in Shopify's approach to hiring and resource allocation. The memo emphasized that employees should consider AI as a tool for productivity before asking for more human resources. "What would this area look like if autonomous AI agents were already part of the team?" Lutke asked in the memo. "This question can lead to really fun discussions and projects." **See Also: Shopify Gears Up For Q4 Print; Here Are The Recent Forecast Changes From Wall Street’s Most Accurate Analysts** He further stressed that using AI has been a "multiplier" for productivity, helping employees achieve results that were once considered impossible or too daunting to attempt. Lutke highlighted that AI usage would now be incorporated into performance reviews, signaling the company’s push to embed artificial intelligence into daily tasks across all teams. "I've seen many of these people approach implausible tasks, ones we wouldn't even have chosen to tackle before, with reflexive and brilliant usage of AI to get 100X the work done," Lutke wrote. > https://t.co/6i6h3sKi3x > > — tobi lutke (@tobi) April 7, 2025 **Why It Matters:** The directive comes as tech companies increasingly embrace AI, with Shopify rolling out AI-powered tools such as the "Sidekick" chatbot and the automation suite "Shopify Magic" to assist its merchants. In February, Shopify reported fourth-quarter revenue of $2.81 billion, marking a 31% year-over-year increase and surpassing analysts' expectations of $2.73 billion. **Price Action:** Shopify’s stock has declined about 26.70% year-to-date, ending Monday's session at $78.82 after gaining 2.51%, according to Benzinga Pro data. Benzinga Edge Stock Rankings gives Shopify (SHOP) a strong growth score of 95.11%. Curious how it stacks up against other stocks? Click here for the full analysis. **Read Next:** - **Shopify Secures 12% Of US E-Commerce Pie As Reebok, Champion, And Warner Music Join Platform** ***Disclaimer*:***This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.* *Photo courtesy: Shutterstock* ### Related Stocks - [SHOP.US - Shopify ](https://longbridge.com/en/quote/SHOP.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Holiday Data, AI Rails and Lower Rates Spurs Shopify Stock (SHOP) Bulls | Shopify (SHOP) stock is gaining bullish momentum due to re-accelerating growth, strong payments business, and improved m | [Link](https://longbridge.com/en/news/269580578.md) | | Evolutionary Tree Capital Management LLC Cuts Holdings in Shopify Inc. $SHOP | Evolutionary Tree Capital Management LLC reduced its stake in Shopify Inc. by 31.3% in Q2, owning 26,361 shares worth $3 | [Link](https://longbridge.com/en/news/267926640.md) | | Tempus AI EVP Erik Phelps Sells Shares | Erik Phelps, EVP and Chief Admin. 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