--- title: "Sony, Nintendo Hike Console Prices As US Tariffs Bite, Microsoft May Dodge The Hit" description: "Nintendo and Sony are raising game console prices by up to 30% due to US tariffs, impacting consumers significantly. Nintendo's revenue fell to $1.10 billion, with a forecasted drop in hardware sales " type: "news" locale: "en" url: "https://longbridge.com/en/news/235634103.md" published_at: "2025-04-11T13:27:03.000Z" --- # Sony, Nintendo Hike Console Prices As US Tariffs Bite, Microsoft May Dodge The Hit > Nintendo and Sony are raising game console prices by up to 30% due to US tariffs, impacting consumers significantly. Nintendo's revenue fell to $1.10 billion, with a forecasted drop in hardware sales for fiscal 2025. Sony, however, reported an 18% sales growth to $28.97 billion, exceeding expectations, and sold 9.5 million PS5 units. Microsoft may avoid similar challenges due to less reliance on affected production partners. SONY stock is down 2.53% in premarket trading. Japanese gaming companies **Nintendo Co** NTDOY NTDOFand**Sony Group Corp** SONYlook to raise prices on their game consoles to shift the burden of the US tariffs on the consumers, reported Bloomberg, citing its research. Under normal circumstances, American consumers are ready to shell out up to 30% more for a Switch 2 or PlayStation 5, implying up to $590 for the Nintendo flagship machine or Sony’s PS5 Astro Bot bundle. Both devices are assembled in China and are now subject to a 125% duty for shipments to the US. ***Also Read:*** *Nvidia’s Custom GPU Enhances Nintendo Switch 2 With AI Features, Real-Time Ray Tracing, 4K Support* Nintendo also has an expanding production footprint in Vietnam, with a 90-day redemption from elevated tariffs. Bloomberg analyst**Nathan Naidu** noted that Sony may struggle to sustain sales of a high-end PS5 while Xbox maker**Microsoft Corp** MSFTmay have smooth sailing as it’s less reliant on production partners subject to higher US levies. The US accounts for 29% of Sony’s revenue and 37% of Nintendo’s sales. Nintendo reportedthird-quarter revenueof $1.10 billion (432.92 billion Japanese yen), down from $1.70 billion (598.56 billion Japanese yen) a year ago. EPS was 110.40 Japanese yen, compared to 117.45 Japanese yena year ago. The company sold 4.82 million Nintendo Switch hardware in the third quarter, bringing the total for the current fiscal year to 9.54 million units (down by 30.6%). It expects to sell 11.00 million units of Nintendo Switch hardware in the fiscal year 2025, down from the 12.50 million units it previously expected, and 150 million units of Nintendo Switch software in the fiscal year 2025, down from the 160 million units it previously expected. Nintendo expects fiscal 2025 net sales of 1.19 trillion Japanese yen (prior 1.28 trillion Japanese yen) and EPS of 231.91 Japanese yen (prior 257.68 Japanese yen). Sony reported fiscal third-quarter 2024 consolidated sales growth of 18% year-on-year to $28.97 billion (4.41 trillion Japanese yen), topping the analyst consensus estimate of $23.78 billion. EPS of $0.41 (61.82 yen) beat the analyst consensus estimate of $0.30. Sony sold 9.5 million PS5 units in the quarter,versus8.2 million a year ago. Sony expects fiscal 2024 sales of $88.00 billion or ¥13.20 trillion (prior $87.05 billion or ¥12.71 trillion) versus the $81.59 billion consensus. **Price Action:** SONY stock is down 2.53% at $22.34 premarket at last check Friday. **Read Next:** - **Amazon Takes Creative Control Of James Bond, Taps Top Producers to Reboot Iconic Franchise** *Photo: Shutterstock* ### Related Stocks - [SONY.US - Sony](https://longbridge.com/en/quote/SONY.US.md) - [7974.JP - Nintendo](https://longbridge.com/en/quote/7974.JP.md) - [6758.JP - Sony Group Corporation](https://longbridge.com/en/quote/6758.JP.md) - [MSFT.US - Microsoft](https://longbridge.com/en/quote/MSFT.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | DRAM 涨价压顶，索尼利润仍大增 22%，上调全年指引 | 索尼季度营业利润大增 22% 至 5150 亿日元，因影像与音乐业务强劲反弹，公司随之调高全年利润预期至 1.54 万亿日元。但受 DRAM 芯片价格飙升及供应链成本上涨影响，核心游戏硬件业务承压，导致股价在财报发布后震荡走低。 | [Link](https://longbridge.com/en/news/274925224.md) | | AI 算力 “吃掉” 任天堂利润：内存成本飙升，Switch 2 陷入增收不增利泥潭 | 任天堂最新财报显示，由于 AI 数据中心争抢产能，导致内存采购成本飙升，成为 Switch 2 陷入 “增收不增利” 困境的一大原因。尽管销量增长，但硬件利润被严重侵蚀。此外，公司在日本市场的低价策略也进一步摊薄了利润。 | [Link](https://longbridge.com/en/news/274628217.md) | | 索尼 WF-1000XM6 耳塞重新夺回了降噪领域的王者地位 | 索尼 WF-1000XM6 耳塞在降噪技术上重新夺回了领先地位，与苹果和博斯展开竞争。它们具备增强的音质、改进的降噪功能（配备八个麦克风）、新芯片、重新设计的驱动单元，以及适应更广泛耳型的形状。这些进步旨在为 iOS 和 Android 用 | [Link](https://longbridge.com/en/news/275781711.md) | | 据日经新闻报道，索尼将从本月起逐步停止蓝光光盘录像机的出货 | 索尼集团公司：日经新闻报道，索尼将从本月开始逐步停止蓝光光盘录制机的出货 | [Link](https://longbridge.com/en/news/275252655.md) | | 2026 年 2 月 PlayStation State of Play：所有新闻和预告片 | 索尼的 PlayStation State of Play 活动定于 2 月 12 日下午 5 点（东部时间）举行，持续超过一个小时。此次展示将包括来自各个游戏工作室的新闻、游戏更新和公告。虽然像 Insomniac 的《金刚狼》这样的主要 | [Link](https://longbridge.com/en/news/275815449.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.