---
title: "Firefly show cars arrive at over 300 Nio stores, official launch 1 day away"
description: "Firefly, Nio's new sub-brand, will launch its first model on April 19, with show cars available at over 300 Nio stores in China. The model, priced at RMB 148,800 ($20,390), targets urban consumers and"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/236523885.md"
published_at: "2025-04-18T05:45:27.000Z"
---

# Firefly show cars arrive at over 300 Nio stores, official launch 1 day away

> Firefly, Nio's new sub-brand, will launch its first model on April 19, with show cars available at over 300 Nio stores in China. The model, priced at RMB 148,800 ($20,390), targets urban consumers and features a unique launch event focused on city mobility. Following the launch, Nio will showcase its models at the Shanghai auto show starting April 23. Firefly will utilize Nio's battery swap technology, with plans for demonstration stations in high-density areas. Nio aims for local production if sales reach 100,000 units.

> -   Firefly will hold an all-day event for its first model on April 19, with the official product launch starting at 8 pm Beijing time.
> -   The model went on pre-sales in China last December for RMB 148,800 yuan ($20,390).

Show cars for the first model of Nio's (NYSE: NIO) third brand, Firefly, are already available at more than 300 Nio stores in China, the brand announced today on its mobile app.

Starting April 18, Chinese consumers will be able to view the model at Nio stores, the brand said.

Firefly will begin its launch event for its first model on April 19 at 9:30 am Beijing time, featuring a live city drive video stream that will last about 12 hours.

The model's official launch event will take place on April 19 from 8:00-8:45 pm Beijing time.

This is unlike previous launch events in China's electric vehicle (EV) industry, which were usually held in a large venue.

Firefly's special launch has to do with the brand's positioning to target the urban mobility scene.

Firefly's first model is a boutique small car that will primarily target people who live in densely populated cities where parking is not so convenient.

Firefly's first model bears the same name as the sub-brand and was available for pre-sales in China on Nio Day 2024 last December at a pre-sales price of RMB 148,800 yuan ($20,390).

Nio launches Firefly brand to take on Mini, Smart, 1st model to be launched in Apr 2025

The first Firefly model made its global debut and began pre-sales in China at RMB 148,800 yuan ($20,390), the same as the discounted electric Mini Cooper.

A few days after the model's launch, the biennial Shanghai auto show will begin on April 23.

Nio will display a full range of models at the show, including the main Nio brand, as well as its two sub-brands, Onvo and Firefly.

Onvo will have its own booth, at 6B03 in Hall 6.2H, opposite Xiaomi EV's 6B02.

Firefly will share a booth with the Nio brand at 7A16 in Hall 7.1H, near BMW and Great Wall Motor.

Sales of Firefly vehicles will also be in Nio stores, unlike Onvo which has a separate sales network.

Last month, Nio announced an agreement with CATL (SHE: 300750) to build the world's largest battery swap service network.

CATL's Choco-Swap technology standard and network will be introduced in subsequent newly developed models of the Firefly brand, according to a statement from Nio at the time.

For the first Firefly model, Nio will initially set up demonstration battery swap stations for it in cities with high user populations, Firefly president Daniel Jin said on March 18.

In the future, the model will have access to Nio's fifth-generation battery swap stations, and will be integrated into Nio's battery swap system, Jin said.

($1 = RMB 7.2975)

Nio's Firefly models will still be competitive in Europe even with extra tariffs, says William Li

In the long term, if local sales reach a certain level, say 100,000 units, local production should take place, Nio CEO William Li said.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
