--- title: "Domestic motorcycle market breaks through in Q1 of 2025" description: "The Vietnamese motorcycle market is rebounding in Q1 2025, with sales reaching 673,055 units, an 11.48% increase from last year. The growth is attributed to the introduction of electric motorcycles an" type: "news" locale: "en" url: "https://longbridge.com/en/news/236543616.md" published_at: "2025-04-18T08:37:53.000Z" --- # Domestic motorcycle market breaks through in Q1 of 2025 > The Vietnamese motorcycle market is rebounding in Q1 2025, with sales reaching 673,055 units, an 11.48% increase from last year. The growth is attributed to the introduction of electric motorcycles and diverse promotional strategies. Honda Vietnam leads with over 80% market share, selling 202,546 units in March alone. The electric motorcycle segment is gaining traction, with predictions that it could capture 75% of the market by 2035. Despite challenges, the market is expected to maintain growth momentum, driven by both traditional and electric motorcycles. A showroom displays Yamaha models for sales in Hà Nội. — Photo of courtesy of xemayhonda.org HÀ NỘI — The local motorcycle market is experiencing a significant recovery in the first quarter of 2025, with sales surpassing 673,000 units, reflecting an impressive increase of 11.48 per cent compared to the same period last year. A total of 673,055 motorcycles were sold in the first three months of 2025, signalling a rebound after a period of stagnation. The introduction of electric motorcycles and innovative promotional strategies, have not only boosted sales but also reshaped consumer preferences, opening new avenues for growth among major brands and electric vehicle manufacturers. The Vietnam Association of Motorcycle Manufacturers (VAMM) reports that its five members—Honda Vietnam, Yamaha Motor Vietnam, Piaggio Vietnam, Vietnam Suzuki, and SYM Vietnam—now offer nearly 100 models. These range in price from VNĐ18 million to over VNĐ1.2 billion (US$720-$48,000), catering to a wide array of consumer needs, from students and workers, to enthusiasts of higher-powered motorcycles. This diversification is crucial for attracting different segments of the market and sustaining growth in the competitive motorcycle landscape. Honda Vietnam remains the dominant player in the market, commanding over 80 per cent of market share. In March 2025, the company sold 202,546 vehicles domestically, marking a 50.9 per cent increase compared to the same month last year. This surge underscores the brand's strength and the preference of Vietnamese consumers. A key factor driving growth in the Vietnamese motorbike market during the first quarter of 2025 is the diversity in models and pricing. Members of the Vietnam Association of Motorcycle Manufacturers (VAMM) are not only launching new models, but also implementing flexible promotional and after-sales policies. These strategies have facilitated impressive sales, contributing to an overall growth rate of 11.48 per cent in the first quarter. **Sustainable consumption trends** The electric motorbike market in Việt Nam is gaining momentum, driven by sustainability and environmental concerns. Key players like VinFast, Pega and Yadea are diversifying their offers, contributing to significant growth in this segment. Experts predict that with the right policies, electric motorbikes could capture up to 75 per cent of the Vietnamese market by 2035. This presents a promising future for the local electric vehicle industry. Yamaha Vietnam has launched the Neo's model, with sales currently limited. Prices have dropped from VNĐ49 million to VNĐ33 million to boost demand. Meanwhile, Honda Vietnam introduced the ICON e: series, aimed at students, priced between VNĐ26.9 million and VNĐ27.3 million. They also offer a battery rental option at VNĐ350,000 per month and have begun deliveries in Hanoi. The CUV e: model is available for rent at VNĐ1.5 million per month. Although it still faces many challenges in terms of higher initial costs, consumer awareness and habits, industry experts believe that the two-wheeled electric vehicle market in Việt Nam has great potential. Electric motorbikes are increasingly popular with consumers, thanks to their environmental friendliness and low operating costs. Traditional motorbikes, although still maintaining their appeal, will face increasingly fierce competition from electric vehicles in the future. Based on sales reports for the first quarter of 2025 and current consumption trends, industry experts predict that the Vietnamese motorbike market is expected to continue to maintain its growth momentum in 2025. However, this development will not only come from traditional motorbikes, but also have the strong presence of electric motorbikes, creating a remarkable transformation in the domestic motorbike industry and bringing both opportunities and challenges for manufacturers in meeting the increasingly high and diverse needs of consumers. — VNS ### Related Stocks - [HMC.US - Honda Motor](https://longbridge.com/en/quote/HMC.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 本田將在日本推出全新電動摩托車 | 本田汽車將在日本推出新款電動摩托車 | [Link](https://longbridge.com/en/news/276412090.md) | | 賽車運動——本田的電池問題加劇了阿斯頓·馬丁的測試困境 | 阿斯頓·馬丁在巴林的一級方程式季前測試中面臨重大挑戰，主要是由於其本田動力單元的電池問題。這個問題限制了他們的賽道時間和里程，相比競爭對手處於劣勢。車隊總監佩德羅·德拉·羅薩承認了車隊的困難，但對在 3 月 8 日澳大利亞賽季揭幕戰前的改善 | [Link](https://longbridge.com/en/news/276436651.md) | | 打響改善空污持久戰 中國改善空污成就非凡 | 中國在改善空氣品質方面取得顯著成就，尤其是北京的空氣汙染情況有了明顯改善。根據北京市政府數據，自 2013 年以來，PM2.5 濃度下降了 69.8%。儘管仍有城市的汙染水平高於世界衞生組織標準，但整體空氣品質已大幅提升。公眾意識的提高和政 | [Link](https://longbridge.com/en/news/276113731.md) | | Capfin India 將以每股 32.88 盧比的價格發行 160 萬股股票 | Capfin India Ltd：CAPFIN INDIA LTD - 以每股 32.88 盧比發行 160 萬股股票 | [Link](https://longbridge.com/en/news/276416371.md) | | 本田推出了一款新的電動摩托車，其價格低於同類汽油摩托車，並且不需要摩托車駕照 | 本田汽車推出了 ICON e: 電動摩托車，售價為 22 萬日元（約合 1400 美元），比其汽油版便宜 10%。該車型可以使用摩托車駕照騎行，適合 16 歲及以上的騎行者，因此吸引了年輕人和城市通勤者。該摩托車採用平坦的腳踏設計，單次充電 | [Link](https://longbridge.com/en/news/276424911.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.