---
title: "BTN: 2024 revenue resiliently grows to 5.74 billion yuan, with high growth of sub-brands hedging cyclical pressures"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/237422785.md"
description: "The first stock in efficacy skincare, BTN, continues to show resilient growth, with a projected revenue of 5.74 billion yuan in 2024. The sub-brand Winona Baby maintains a high growth trend, while the high-end newcomer Aikeman breaks through against the trend with a significant increase of 65.59%. By stabilizing its core, strengthening its newcomers strategy, and maintaining the highest investment in domestic beauty product R&D, it continues to build a strong long-term value chain upward"
datetime: "2025-04-24T15:23:11.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/237422785.md)
  - [en](https://longbridge.com/en/news/237422785.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/237422785.md)
generator: "portal-rs"
---

# BTN: 2024 revenue resiliently grows to 5.74 billion yuan, with high growth of sub-brands hedging cyclical pressures

The first stock in efficacy skincare, BTN, continues to show resilient growth, with a projected revenue of 5.74 billion yuan in 2024. The sub-brand Winona Baby maintains a high growth trend, while the new high-end line Aikeman breaks through against the trend with a remarkable increase of 65.59%. By stabilizing the core, strengthening new stars strategy, and maintaining the highest investment in domestic beauty product research and development, it continues to build a strong long-term value chain upward

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**