---
title: "Exclusive | Sales expenses surge but revenue plummets! AGSW marketing \"No. 1 position\" changes leadership again, first time \"delegating power\" after China Resources Group's entry"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/238030836.md"
description: "Jinzhongzi Liquor Marketing Center General Manager Zhang Guibo recently took office, becoming the first non-China Resources executive after China Resources' entry. Previously, China Resources executive He Xiuxia stepped down, and He Wuyong concurrently held the position. Since China Resources' entry in 2022, this position has been led by China Resources executives, with changes starting in 2024"
datetime: "2025-04-29T10:23:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/238030836.md)
  - [en](https://longbridge.com/en/news/238030836.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/238030836.md)
---

# Exclusive | Sales expenses surge but revenue plummets! AGSW marketing "No. 1 position" changes leadership again, first time "delegating power" after China Resources Group's entry

Sina Finance's "Wine Industry Insider" has exclusively learned that Zhang Guibo has recently been appointed as the General Manager of the Marketing Center of AGSW. He is the first non-Cheung Kong executive to hold this position since Cheung Kong's entry into AGSW. The previous dual-role Cheung Kong executive and General Manager of AGSW, He Xiuxia, has stepped down. According to public information, since Cheung Kong's entry into AGSW in 2022, this position has mainly been held by Cheung Kong executives, with AGSW's Deputy General Manager He Wuyong also serving in this role. Starting in 2024, the marketing "number one position" has changed, with He Wuyong and General Manager He Xiuxia completing the "handover" in October of last year, both of whom are Cheung Kong executives

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