---
title: "Understanding the Market | TVB's stock rose over 4%, expecting this year's advertising revenue to surpass last year, reaffirming the expectation of achieving positive net profit for the year"
description: "TVB rose over 4%, as of the time of writing, up 4.07%, priced at HKD 3.07, with a transaction volume of HKD 2.3253 million. In terms of news, TVB announced that for the three-month period ending March"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/238188436.md"
published_at: "2025-04-30T03:24:03.000Z"
---

# Understanding the Market | TVB's stock rose over 4%, expecting this year's advertising revenue to surpass last year, reaffirming the expectation of achieving positive net profit for the year

> TVB rose over 4%, as of the time of writing, up 4.07%, priced at HKD 3.07, with a transaction volume of HKD 2.3253 million. In terms of news, TVB announced that for the three-month period ending March 31, 2025, the group's viewership on free-to-air television channels in Hong Kong continues to maintain a leading position, with the group's flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels collectively achieving a market share of 78%. During the period, advertising revenue from Hong Kong's free-to-air channels remained strong this year, with overall revenue from advertisers comparable to the same period last year. It is expected that the total advertising revenue for this year will surpass that of 2024, and the Greater Bay Area outside Hong Kong will become a key growth driver. In terms of OTT streaming services, the average monthly active users (MAU) across all service tiers remained at approximately 2 million. The digital advertising revenue of the myTV Super platform achieved double-digit percentage growth in the first quarter of this year, and it is expected that digital advertising revenue will again be a highlight this year. The company reiterated its expectations for continuous improvement in EBITDA for the year ending December 31, 2025, and achieving positive net profit

According to Zhitong Finance APP, TVB (00511) rose over 4%, up 4.07% to HKD 3.07 as of the time of writing, with a transaction volume of HKD 2.3253 million.

In terms of news, TVB announced that for the three-month period ending March 31, 2025, the group's viewership on free-to-air television channels in Hong Kong continued to maintain a leading position, with the group's flagship channel Jade Channel, 24-hour Wireless News Channel, and other channels collectively achieving a 78% market share. During the period, advertising revenue from Hong Kong's free-to-air channels remained strong this year, with overall revenue from advertisers comparable to the same period last year. It is expected that the total advertising revenue for this year will surpass that of 2024, with the Greater Bay Area outside Hong Kong becoming a key growth driver.

In terms of OTT streaming business, the average monthly active users (MAU) across all service tiers remained around 2 million. The digital advertising revenue from the myTV Super platform achieved double-digit percentage growth in the first quarter of this year, and it is expected that digital advertising revenue will again be a highlight this year. The company reiterated its expectation for continuous improvement in EBITDA for the year ending December 31, 2025, and achieving positive net profit

### Related Stocks

- [00511.HK - TVB](https://longbridge.com/en/quote/00511.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.