---
title: "GM appoints insider Duncan Aldred to lead North America business"
description: "General Motors has appointed Duncan Aldred as president of its North America business, effective immediately. Aldred, a 33-year veteran of GM, previously served as vice president of commercial growth "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/238762052.md"
published_at: "2025-05-05T14:44:18.000Z"
---

# GM appoints insider Duncan Aldred to lead North America business

> General Motors has appointed Duncan Aldred as president of its North America business, effective immediately. Aldred, a 33-year veteran of GM, previously served as vice president of commercial growth strategies. This appointment follows GM's recent cut to its 2025 profit forecast due to concerns over U.S. tariffs, which could impact profits by up to $5 billion. The company has also paused $2 billion in share buybacks.

May 5 (Reuters) - General Motors (GM.N) on Monday named insider Duncan Aldred the president of its North America business, effective immediately, days after the automotive manufacturer cut its 2025 profit forecast on concerns over U.S. tariffs.

Aldred, who has been with GM for 33 years, was most recently vice president of the company’s commercial growth strategies and operations segment.

He will report to Rory Harvey, the president of the Detroit automaker’s Global Markets business.

The appointment comes at a time when the legacy automaker’s U.S. business has come under pressure from President Donald Trump’s sweeping import tariffs on foreign auto parts.

Earlier this month, GM trimmed its annual profit forecast, adding that it expects a tariff impact of up to $5 billion. The company has also paused share buybacks worth $2 billion.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.