New World Development (00016.HK) is actively seizing the opportunity of the 5.1 Golden Week in Sha Tin's New Town Plaza, spending HKD 7 million on promotional expenses. For the first time, it collaborates with POP MART's popular character DIMOO to create seven classic photo spots with crossover Disney character designs, attracting tourists to experience the atmosphere while also launching various consumer discounts.
New World Development's Deputy General Manager of Leasing Department, Hsu Ka-Man, stated that the 5.1 Golden Week holiday successfully drove foot traffic and business volume, increasing by 10% and 12% year-on-year, respectively, with dining, supermarkets, department stores, AV, jewelry and watches, and beauty products benefiting the most