---
title: "Shatin New Town Plaza saw a year-on-year increase of 10% in foot traffic and 12% in business revenue during the May Day Golden Week"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/238823621.md"
description: "During the May Day Golden Week, Sha Tin New Town Plaza collaborated with POP MART to launch a Disney character-themed holiday decoration with a promotional budget of HKD 7 million to attract visitors. According to the Deputy General Manager of the Leasing Department at Sun Hung Kai Properties, Hsu Ka-man, foot traffic and business turnover increased by 10% and 12% year-on-year, respectively, with the greatest benefits seen in dining, supermarkets, department stores, AV, jewelry and watches, and beauty products"
datetime: "2025-05-06T02:18:49.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/238823621.md)
  - [en](https://longbridge.com/en/news/238823621.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/238823621.md)
---

# Shatin New Town Plaza saw a year-on-year increase of 10% in foot traffic and 12% in business revenue during the May Day Golden Week

New World Development (00016.HK) is actively seizing the opportunity of the 5.1 Golden Week in Sha Tin's New Town Plaza, spending HKD 7 million on promotional expenses. For the first time, it collaborates with POP MART's popular character DIMOO to create seven classic photo spots with crossover Disney character designs, attracting tourists to experience the atmosphere while also launching various consumer discounts.

New World Development's Deputy General Manager of Leasing Department, Hsu Ka-Man, stated that the 5.1 Golden Week holiday successfully drove foot traffic and business volume, increasing by 10% and 12% year-on-year, respectively, with dining, supermarkets, department stores, AV, jewelry and watches, and beauty products benefiting the most

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