---
title: "Understanding the Market | MARKETINGFORCE rises over 8% as AI Agent drives the company into a new stage; institutions are optimistic about its continuous high growth in revenue and profit"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/238838503.md"
description: "MARKETINGFORCE's stock price rose by more than 8%, with an increase of 8.17% as of the time of writing, trading at HKD 43.7, with a transaction volume of HKD 177 million. The company's operating revenue for 2024 is expected to reach RMB 1.56 billion, a year-on-year increase of 26.5%, with an adjusted net profit of RMB 79.21 million, a year-on-year increase of 385.6%. AI-enabled product sales account for over 90%, with AI+SaaS revenue of RMB 840 million and a gross profit margin of 86.3%. Guojin Securities and Kaiyuan Securities are optimistic about the company's future revenue and profit growth, giving it a \"Buy\" rating"
datetime: "2025-05-06T06:09:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/238838503.md)
  - [en](https://longbridge.com/en/news/238838503.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/238838503.md)
---

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# Understanding the Market | MARKETINGFORCE rises over 8% as AI Agent drives the company into a new stage; institutions are optimistic about its continuous high growth in revenue and profit

According to Zhitong Finance APP, MARKETINGFORCE (02556) rose over 8%, with an increase of 8.17% as of the time of writing, priced at HKD 43.7, with a transaction volume of HKD 177 million.

In terms of news, MARKETINGFORCE achieved an operating income of 1.56 billion yuan in 2024, a year-on-year increase of 26.5%. The adjusted net profit for the year reached 79.21 million yuan, a year-on-year increase of 385.6%, successfully turning losses into profits; the net cash flow from operating activities for the year was approximately 140 million yuan, a year-on-year increase of 213.6%. The company mentioned in its annual report that since its listing, it has successively launched the Tforce marketing large model, AI-Agentforce intelligent agent platform, and the intelligent agent integrated machine series products. Last year, over 90% of the company's customers purchased AI-enabled products, with AI+SaaS revenue reaching 840 million yuan and a gross profit margin of 86.3%.

Guojin Securities pointed out that MARKETINGFORCE is a leader in marketing/sales SaaS in China, having served over 200,000 enterprises. In 2024, AI+SaaS achieved revenue of 840 million yuan, with a market share of approximately 2.4%, making it the industry leader according to calculations by Yiou Think Tank. The company is focusing on product and marketing dimensions, and its revenue and profits are expected to continue to grow significantly. Kaiyuan Securities stated that considering the company's leading position in the marketing and sales SaaS field, the AI Agent is driving the company into a new stage, and it has initiated coverage with a "Buy" rating

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