---
title: "82% of U.S. shoppers demand clear pricing without hidden fees to reduce stress and improve shopping experience."
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/239141989.md"
description: "A recent survey by VTEX reveals that 82% of U.S. shoppers prioritize clear pricing and the elimination of hidden fees to reduce stress and improve their shopping experience. Conducted in April 2025 with over 1,000 participants, the findings underscore the growing demand for transparency in pricing amid economic instability and rising costs."
datetime: "2025-05-07T13:22:45.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/239141989.md)
  - [en](https://longbridge.com/en/news/239141989.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/239141989.md)
---

# 82% of U.S. shoppers demand clear pricing without hidden fees to reduce stress and improve shopping experience.

In light of current economic instability and increased expenses due to tariffs and additional charges, recent consumer data from VTEX (NYSE: VTEX) highlights that 82% of Americans consider transparent pricing and the absence of hidden fees as crucial in alleviating stress and enhancing the overall shopping process. The results are derived from a comprehensive survey conducted in April 2025, involving over 1,000 American adults. This indicates a high demand for upfront pricing among consumers, emphasizing the significance of clarity in costs during shopping experiences.

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