--- title: "Apple plans to add AI search options to the Safari browser, and Google's stock price plummeted over 7%" description: "Apple plans to add AI search options in the Safari browser, which could have a significant impact on Google, causing its stock price to drop by 7.3% and its market value to evaporate by approximately " type: "news" locale: "en" url: "https://longbridge.com/en/news/239217739.md" published_at: "2025-05-08T00:04:37.000Z" --- # Apple plans to add AI search options to the Safari browser, and Google's stock price plummeted over 7% > Apple plans to add AI search options in the Safari browser, which could have a significant impact on Google, causing its stock price to drop by 7.3% and its market value to evaporate by approximately $150 billion. Apple executive Eddy Cue stated that Safari's search volume has declined for the first time, reflecting a trend of users turning to AI. Analysts point out that losing exclusive status on the Apple platform will severely affect Google's advertising revenue. Google has launched an AI mode to respond to competition and expanded AI capabilities to enhance search advertising revenue Reuters, May 7 - Apple Inc. plans to add artificial intelligence (AI) search options to its Safari browser, which poses a significant blow to Google, as Google's lucrative advertising business largely relies on iPhone users utilizing its search engine. As a result of this news, Google's parent company Alphabet (GOOGL.O) saw its stock price drop 7.3% on Wednesday, with a market value evaporating by approximately $150 billion. A knowledgeable source quoted Apple executive Eddy Cue as saying to Reuters that Apple is "actively considering" a redesign of Safari. Cue testified on Wednesday in an antitrust case involving Google's dominance in the online search space. Cue stated that due to users increasingly turning to AI, the search volume on Safari saw a decline for the first time last month. Apple's stock price closed down 1.1%. These remarks indicate that significant changes may be occurring in the search field, threatening Google's dominance in the search business. D.A. Davidson analyst Gil Luria stated that losing exclusive status on the Apple platform would have very serious implications for Google, "Many advertisers place all their search ads on Google's platform because Google's nearly 90% share constitutes a de facto monopoly. If there are other viable search alternatives, many advertisers would shift substantial advertising budgets away from Google." Earlier this year, Google launched an "AI mode" on its search page in hopes of preventing millions of users from migrating to other AI models. Recently, the company expanded its AI overview feature to over 100 countries and added advertising space features to boost search advertising revenue. According to Bloomberg, Apple's Cue also mentioned on Wednesday that the company will include AI search providers like OpenAI and Perplexity AI as optional search engines in the future ### Related Stocks - [AAPL.US - Apple](https://longbridge.com/en/quote/AAPL.US.md) - [OpenAI.NA - OpenAI](https://longbridge.com/en/quote/OpenAI.NA.md) - [GOOGL.US - Alphabet](https://longbridge.com/en/quote/GOOGL.US.md) - [GOOG.US - Alphabet - C](https://longbridge.com/en/quote/GOOG.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | Apple Inc. $AAPL Position Lifted by Rossmore Private Capital | Rossmore Private Capital increased its position in Apple Inc. (NASDAQ:AAPL) by 1.1% in Q3, owning 204,242 shares valued | [Link](https://longbridge.com/en/news/276436349.md) | | Berkshire Hathaway Cuts Share Stake In Amazon, Apple, Bank Of America | Berkshire Hathaway has significantly reduced its share stakes in several companies, including a 77.2% cut in Amazon to 2 | [Link](https://longbridge.com/en/news/276170740.md) | | Apple TV partners with EverPass Media to bring sports lineup to bars, hotels | Apple TV has partnered with EverPass Media to distribute its live sports content to bars, restaurants, hotels, and gyms. | [Link](https://longbridge.com/en/news/276369134.md) | | IronBridge Private Wealth LLC Has $905,000 Holdings in Apple Inc. $AAPL | IronBridge Private Wealth LLC reduced its stake in Apple Inc. (NASDAQ:AAPL) by 77.3% in Q3, holding 3,555 shares valued | [Link](https://longbridge.com/en/news/276436345.md) | | Vest Financial LLC Boosts Position in Apple Inc. $AAPL | Vest Financial LLC increased its stake in Apple Inc. (NASDAQ:AAPL) by 17.8% in Q3, now holding 322,329 shares valued at | [Link](https://longbridge.com/en/news/276122567.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.