---
title: "CBC President Li Zhigang: Cautiously optimistic about the beer industry's prospects in 2025"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/239306833.md"
description: "Chongqing Brewery President Li Zhigang stated at the 2024 annual and Q1 2025 performance briefing that he holds a cautiously optimistic view on the beer industry's prospects for 2025, believing that improvements in the external environment and stable growth policies will benefit the industry's development. However, uncertainties such as intensified competition, cost fluctuations, and a slower-than-expected consumption recovery still pose challenges. Meanwhile, Financial Vice President Chen Weihao revealed that the company has pre-purchased and locked in most of its raw materials"
datetime: "2025-05-08T09:59:51.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/239306833.md)
  - [en](https://longbridge.com/en/news/239306833.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/239306833.md)
generator: "portal-rs"
---

# CBC President Li Zhigang: Cautiously optimistic about the beer industry's prospects in 2025

Chongqing Beer held its 2024 annual and Q1 2025 performance briefing. The company's president and director, Li Zhigang, stated that currently, the company holds a cautiously optimistic attitude towards the prospects of the beer industry in 2025. In 2025, as the external environment gradually improves and stable growth policies continue to be implemented, the Chinese beer industry will gain a more favorable development environment. However, uncertainties such as intensified competition, cost fluctuations, and a slower-than-expected consumption recovery still pose challenges

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**