---
title: "Understanding the Market | POP MART rises over 3% as plush toy sales revenue increases significantly year-on-year; institutions are optimistic about the company's internationalization and new product releases"
description: "POP MART's stock price rose by over 3%, closing at HKD 199.5, with a trading volume of HKD 537 million. Zhongyou Securities pointed out that the third-generation PVC plush product \"High Energy Ahead\" "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/240271894.md"
published_at: "2025-05-15T02:18:03.000Z"
---

# Understanding the Market | POP MART rises over 3% as plush toy sales revenue increases significantly year-on-year; institutions are optimistic about the company's internationalization and new product releases

> POP MART's stock price rose by over 3%, closing at HKD 199.5, with a trading volume of HKD 537 million. Zhongyou Securities pointed out that the third-generation PVC plush product "High Energy Ahead" launched by POP MART's IPLABUBU has been highly sought after by young people worldwide, with sales revenue in the plush category increasing significantly year-on-year. It is expected that by 2025, the company will continue to enhance its international business, focusing on the U.S. and European markets, while also promoting new business expansion and cost control

According to Zhitong Finance APP, POP MART (09992) rose over 3%, with a current increase of 3.05%, priced at HKD 199.5, and a transaction volume of HKD 537 million.

Zhongyou Securities released a research report indicating that on April 24, POP MART's popular IP LABUBU launched the third generation of vinyl plush products, the "High Energy Ahead" series, globally. LABUBU 3.0 has been highly sought after by young people worldwide since its release. In addition to blind box figurines, plush toys have become the annual hot product. Since the launch of vinyl plush in 2023, it has become an annual hot product in 2024, with category sales reaching 2.83 billion yuan, and the sales proportion jumped from 3.2% to 21.7%. Traditional figurine revenue reached 6.94 billion yuan, a year-on-year increase of 44.7%, achieving steady growth, with mega and derivative products also performing well, growing by 146% and 156%, respectively.

The firm further stated that according to the company's plan, by 2025, it will continue to increase the proportion of overseas business, sign contracts for stores in key landmark cities, and improve store opening quality, focusing on the U.S. and European markets, as well as expanding landmark stores and sales channels in tourist attractions. In terms of new business, it will promote the expansion of newly emerged domestic businesses overseas, with an emphasis on live streaming for online sales. English-speaking live streaming rooms will be managed domestically, while small language live streaming rooms will operate locally. By 2025, it is expected that live streaming will account for over 20% of overseas e-commerce. In terms of cost control, there are plans to establish regional warehouses in Southeast Asia and Europe in the future, which is expected to save 50% in costs and improve replenishment efficiency

### Related Stocks

- [09992.HK - POP MART](https://longbridge.com/en/quote/09992.HK.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.