---
title: "Instant discount combined with national subsidy at 50% off! Tmall 618 overall transaction volume for home appliances quadrupled"
description: "During the Tmall 618 event, the transaction volume of home appliances, home decoration, and home furnishing brands reached a record high, with overall transactions doubling year-on-year, and the trans"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/240606216.md"
published_at: "2025-05-16T14:19:41.000Z"
---

# Instant discount combined with national subsidy at 50% off! Tmall 618 overall transaction volume for home appliances quadrupled

> During the Tmall 618 event, the transaction volume of home appliances, home decoration, and home furnishing brands reached a record high, with overall transactions doubling year-on-year, and the transaction volume of major appliances increasing fourfold year-on-year. The event introduced discounts of "instant reduction + national subsidies," with prices as low as 50% off, and the number of times national subsidies were claimed tripled compared to last year. The main gameplay was simplified to an "official 15% instant reduction" from brands, which can be combined with consumption vouchers and national subsidies, providing four layers of discounts and refreshing the lowest prices across the internet

National subsidies boost Tmall 618, home appliance, home decoration, and home furnishing brands achieve record sales! As of 9 PM on May 16, the overall sales in the home appliance, home decoration, and home furnishing industries doubled year-on-year. Among them, the sales of large home appliances increased fourfold year-on-year, while small home appliances and home decoration sales doubled year-on-year. This year's Tmall 618 features "instant discounts + national subsidies" as low as 50% off, with the number of national subsidy claims tripling compared to the same period last year during "Double Eleven." The main gameplay for this year's Tmall 618 has been simplified to an official brand discount of 15%, which can also be combined with platform consumption vouchers, category vouchers, and national subsidies, offering four layers of discounts to refresh the lowest prices online

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.