---
title: "CHOW TAI FOOK Jewelry opens its first new image store in Shanghai"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/240665397.md"
description: "On May 16th, reporters learned from CHOW TAI FOOK Jewelry Group that the first new image store of CHOW TAI FOOK Jewelry in Shanghai officially opened during the \"May 5 Shopping Festival,\" reshaping the jewelry shopping experience with its spacious scale and exhibition-style layout. This new image store, along with four stores opened by CHOW TAI FOOK Jewelry in Hong Kong, Shenzhen, Wuhan, and Xi'an, is one of the key initiatives for the brand's transformation. The ongoing investment actions demonstrate the brand's confidence in the Chinese consumer market"
datetime: "2025-05-17T06:35:01.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/240665397.md)
  - [en](https://longbridge.com/en/news/240665397.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/240665397.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/240665397.md) | [繁體中文](https://longbridge.com/zh-HK/news/240665397.md)


# CHOW TAI FOOK Jewelry opens its first new image store in Shanghai

On May 16th, reporters learned from CHOW TAI FOOK Jewelry Group that CHOW TAI FOOK Jewelry's first new image store in Shanghai officially opened during the "May 5 Shopping Festival," reshaping the jewelry shopping experience with its spacious scale and exhibition-style layout. This new image store, along with four stores opened by CHOW TAI FOOK Jewelry in Hong Kong, Shenzhen, Wuhan, and Xi'an, is one of the key initiatives for the group's brand transformation. The ongoing investment actions demonstrate the brand's confidence in the Chinese consumer market

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