Yinji "unbinding" is not the end point: banks aim at the customized product track

Recently, Ping An Fund announced the termination of its sales cooperation with XIAMEN BANK. Previously, Huazhang Fund also announced the termination of its sales cooperation with CBHB. Currently, the fund distribution market is undergoing a reshuffle: on one hand, although bank channels account for nearly half of the market share, third-party sales institutions and brokerages are rapidly encroaching on the market and pushing banks to implement fee discounts to attract investors; on the other hand, as regulatory compliance requirements continue to escalate, banks and brokerages with improved internal controls are more favored by fund companies

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