---
title: "Yinji \"unbinding\" is not the end point: banks aim at the customized product track"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/241311356.md"
description: "Recently, Ping An Fund announced the termination of its sales cooperation with XIAMEN BANK. Previously, Huazhang Fund also announced the termination of its sales cooperation with CBHB. Currently, the fund distribution market is undergoing a reshuffle: on one hand, although bank channels account for nearly half of the market share, third-party sales institutions and securities firms are rapidly encroaching on the market and pushing banks to implement fee discounts to attract investors; on the other hand, as regulatory compliance requirements continue to escalate, banks and securities firms with improved internal controls are more favored by fund companies"
datetime: "2025-05-21T23:09:12.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/241311356.md)
  - [en](https://longbridge.com/en/news/241311356.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/241311356.md)
generator: "portal-rs"
---

# Yinji "unbinding" is not the end point: banks aim at the customized product track

Recently, Ping An Fund announced the termination of its sales cooperation with XIAMEN BANK. Previously, Huazhang Fund also announced the termination of its sales cooperation with CBHB. Currently, the fund distribution market is undergoing a reshuffle: on one hand, although bank channels account for nearly half of the market share, third-party sales institutions and brokerages are rapidly encroaching on the market and pushing banks to implement fee discounts to attract investors; on the other hand, as regulatory compliance requirements continue to escalate, banks and brokerages with improved internal controls are more favored by fund companies

### Related Stocks

- [601187.CN](https://longbridge.com/en/quote/601187.CN.md)
- [09668.HK](https://longbridge.com/en/quote/09668.HK.md)

## Related News & Research

- [14 companies sold 108,247 Bitcoin in 2026, but here’s why it’s not what it looks like!](https://longbridge.com/en/news/305139945.md)
- [Is the Stock Market Going to Crash? Warren Buffett's Warning Is Hard to Ignore.](https://longbridge.com/en/news/305154637.md)
- [Nvidia’s Earnings Day Is ‘Earnings Day for Your 401(k).’ Here’s Why](https://longbridge.com/en/news/305204701.md)
- [How Investors May Respond To Alibaba (BABA) Dakar Olympics Cloud Deal](https://longbridge.com/en/news/305185166.md)
- [Investors Shouldn't Be Too Comfortable With Novo Nordisk's (CPH:NOVO B) Earnings](https://longbridge.com/en/news/305120829.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**