---
title: "JOY KIE: Has implemented product price increase measures on its self-owned brand cross-border e-commerce platform"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/241548442.md"
description: "Regarding the question \"Has the company implemented price increases for products on cross-border e-commerce platforms due to the tariffs imposed in the United States? Has sales been affected?\", JOY KIE stated during an institutional research on May 22 that the company has already implemented price increase measures for products on its own brand cross-border e-commerce platform. As of now, sales of the cross-border e-commerce own brand have not been affected"
datetime: "2025-05-23T05:56:00.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/241548442.md)
  - [en](https://longbridge.com/en/news/241548442.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/241548442.md)
generator: "portal-rs"
---

# JOY KIE: Has implemented product price increase measures on its self-owned brand cross-border e-commerce platform

Regarding the question of "Has the company implemented price increases for products on cross-border e-commerce platforms due to the increased tariffs in the United States? Has sales been affected?", JOY KIE stated during an institutional research on May 22 that the company has already implemented price increase measures for products on its own brand cross-border e-commerce platform. As of now, sales of the cross-border e-commerce own brand have not been affected

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**