---
title: "Vodafone becomes Borussia Dortmund's new main shirt sponsor"
description: "Starting in the 2025/2026 season, Borussia Dortmund will have Vodafone as its new main shirt sponsor, replacing Evonik Industries AG and 1&1 AG. The partnership aims to enhance digital experiences for"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/241841539.md"
published_at: "2025-05-26T11:15:55.000Z"
---

# Vodafone becomes Borussia Dortmund's new main shirt sponsor

> Starting in the 2025/2026 season, Borussia Dortmund will have Vodafone as its new main shirt sponsor, replacing Evonik Industries AG and 1&1 AG. The partnership aims to enhance digital experiences for fans and Vodafone customers, with a contract lasting until June 30, 2030. Evonik will continue as a Champion Partner sponsor, focusing on sustainability and health initiatives. This collaboration marks a significant shift in Borussia Dortmund's sponsorship strategy.

**DORTMUND, DE / ACCESS Newswire / May 26, 2025 /** Starting with the new 2025/2026 season, Bundesliga club Borussia Dortmund will collaborate with companies from the Vodafone Group, including Vodafone Deutschland GmbH, as the new and sole main shirt sponsor in all national and international competitions.

The partnership will go far beyond mere shirt sponsorship. Among other things, Vodafone and BVB want to initiate an innovation and technology offensive with the aim of creating new digital experiences for fans and Vodafone customers. The contract has a minimum term until June 30, 2030.

Borussia Dortmund would like to thank its current main shirt sponsors Evonik Industries AG ("Evonik") and 1&1 AG, whose contracts will duly expire at the end of the 2024/2025 season, for their successful collaboration.

Evonik will remain with Borussia Dortmund in its new role as Champion Partner sponsor until June 30, 2030. After more than 20 years of collaboration, the partnership will be refocused on topics such as sustainability, health and international presence.

Dortmund, May 26, 2025

Borussia Dortmund GmbH & Co. KGaA

Borussia Dortmund Geschäftsführungs-GmbH

Contact:

Dr. Robin Steden

Inhouse Counsel / Investor Relations

**SOURCE:** Borussia Dortmund GmbH & Co. KGaA

View the original press release on ACCESS Newswire

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.