---
title: "Miniso launches original IP \"Jifute Family\""
description: "On May 29th, reporters learned from the official Miniso that Miniso recently launched its original IP \"Jifute Family.\" It is understood that the \"Jifute Family\" not only created an immersive theme par"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/242386585.md"
published_at: "2025-05-29T11:27:13.000Z"
---

# Miniso launches original IP "Jifute Family"

> On May 29th, reporters learned from the official Miniso that Miniso recently launched its original IP "Jifute Family." It is understood that the "Jifute Family" not only created an immersive theme park but also, with the theme "Hug Me, Heal You," brought "emotional hugs" to urban young people through innovative forms such as offline pop-ups and doll interactions

On May 29th, reporters learned from Miniso's official sources that Miniso recently launched its original IP "Jifute Family." It is understood that the "Jifute Family" not only created an immersive theme park but also, with the theme "Hug me, heal you," brought "emotional hugs" to urban young people through innovative forms such as offline pop-ups and doll interactions

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.