---
title: "BAIC's Zhang Guofu criticizes the \"involution\" phenomenon: low-end competition is a dead end, and market competition must adhere to the bottom line"
description: "On May 31, at the 2025 Future Automotive Pioneers Conference, Zhang Guofu, Secretary of the Party Committee and Chairman of BAIC New Energy, stated that market competition should avoid low-end involut"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/242675648.md"
published_at: "2025-05-31T08:09:19.000Z"
---

# BAIC's Zhang Guofu criticizes the "involution" phenomenon: low-end competition is a dead end, and market competition must adhere to the bottom line

> On May 31, at the 2025 Future Automotive Pioneers Conference, Zhang Guofu, Secretary of the Party Committee and Chairman of BAIC New Energy, stated that market competition should avoid low-end involution, and breakthroughs in the high-end are the correct direction; car manufacturing should return to its essence and create a trustworthy future. Zhang Guofu emphasized that market competition must adhere to the bottom line and cannot sacrifice quality, and that there is a need for calm reflection on the industry's ecological relationships. As a member of the Hongmeng Intelligent Travel "Five Realms," Zhang Guofu also mentioned the cooperation between BAIC New Energy and Huawei, stating that they have been learning from Huawei

On May 31, at the 2025 Future Automotive Pioneer Conference, Zhang Guofu, Secretary of the Party Committee and Chairman of BAIC New Energy, stated that market competition should avoid low-end involution, and high-end breakthroughs are the correct direction; car manufacturing should return to its essence and create a trustworthy future. Zhang Guofu emphasized that market competition must adhere to the bottom line, cannot sacrifice quality, and requires calm reflection on the industry's ecological relationships. As a member of the Hongmeng Intelligent Travel "Five Realms," Zhang Guofu also mentioned the cooperation between BAIC New Energy and Huawei, stating that they have been learning from Huawei

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
