---
title: "The China Advertising Association held a seminar on protecting the growth of minors in advertising"
description: "The China Advertising Association held a seminar on protecting minors in advertising on the eve of Children's Day. The meeting gathered representatives from advertising regulatory agencies, courts, me"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/242678430.md"
published_at: "2025-05-31T09:33:20.000Z"
---

# The China Advertising Association held a seminar on protecting the growth of minors in advertising

> The China Advertising Association held a seminar on protecting minors in advertising on the eve of Children's Day. The meeting gathered representatives from advertising regulatory agencies, courts, media, academic groups, and others. Participating organizations shared practical experiences, with Mars Inc. introducing measures for protecting minors in food advertising, while Baidu implemented minor protection work through refined advertising review and technical means

On the eve of Children's Day, the China Advertising Association held a seminar on advertising protection for minors. Representatives from advertising regulatory agencies, people's courts, media organizations, academic groups, legal service institutions, women's and children's rights protection organizations, and member companies of the China Advertising Association attended the meeting. Members of the self-regulatory platform for minors' advertising shared their practical experiences and practices. A representative from Mars Company introduced the company's initiatives to protect minors in the field of food advertising, including the formulation of marketing guidelines and adjusting the age limit for marketing not directly aimed at children. A representative from Baidu introduced the company's practices in implementing minor protection work by refining advertising review rules, strengthening technical measures, and filtering out illegal advertisements and harmful information

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.