---
title: "Mid-range luxury brands survive during periods of fashion downturn"
description: "During the period of fashion downturn, ultra-luxury brands such as LVMH saw sales below expectations and faced competitive pressure. Meanwhile, mid-range brands like Coach gained market attention with"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/242714216.md"
published_at: "2025-06-01T12:16:31.000Z"
---

# Mid-range luxury brands survive during periods of fashion downturn

> During the period of fashion downturn, ultra-luxury brands such as LVMH saw sales below expectations and faced competitive pressure. Meanwhile, mid-range brands like Coach gained market attention with their more affordable Tabby bag, demonstrating the survival capability of mid-range luxury brands in the current market environment

Ultra-luxury brands are losing their luster, while mid-range competitors are profiting from it. Industry leader LVMH Moët Hennessy Louis Vuitton SE reported that its latest quarterly sales fell short of expectations and was accused of pricing a Dior bag at $2,800, while its cost was only $60. Meanwhile, Tapestry Inc.'s Coach has captured the spotlight with its $495 Tabby bag—this popular bag costs only a fraction of similar shoulder bags from Dior or Chanel

### Related Stocks

- [LVMUY.US - Louis Vuitton](https://longbridge.com/en/quote/LVMUY.US.md)
- [TPR.US - Tapestry](https://longbridge.com/en/quote/TPR.US.md)

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.