---
title: "\"Exceeding Expectations\"! Multiple Sponsors Respond to the \"Scottish Premiership\" Surge"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/243095589.md"
description: "Multiple sponsors have reacted to the popularity of the \"Scottish Super\" event beyond expectations. Zijin Insurance stated that the event was effective, but it is uncertain whether they will continue to sponsor in the future. VVFB and Dare Power Dekor also participated in the sponsorship, demonstrating local enterprises' interest in regional events. Sports marketing experts pointed out that although it is an amateur event, it remains attractive and can draw investment from local businesses"
datetime: "2025-06-04T11:35:30.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/243095589.md)
  - [en](https://longbridge.com/en/news/243095589.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/243095589.md)
---

> Supported Languages: [简体中文](https://longbridge.com/zh-CN/news/243095589.md) | [繁體中文](https://longbridge.com/zh-HK/news/243095589.md)


# "Exceeding Expectations"! Multiple Sponsors Respond to the "Scottish Premiership" Surge

"The explosive popularity of the 'Su Super' can be said to have exceeded our expectations," said a relevant person in charge of brand promotion at Zijin Insurance on the 4th. On the morning of the 4th, as an investor, calls were made to VVFB and Dare Power Dekor's board secretary office. The staff at VVFB's board secretary office stated that based on brand and product promotion, the company has made certain investments in the event, and the results so far have been quite good. Whether there will be sponsorship for the Jiangsu Province City Football League and other sports events in the future is still uncertain. Shengxiang Group is a wholly-owned subsidiary of Dare Power Dekor. The staff at Dare Power Dekor's board secretary office indicated that this naming sponsorship is an action of the subsidiary, and there is currently no relevant content regarding sports event sponsorship that can be disclosed at the company level. It can be seen that the naming sponsors or official partners of the league and teams are basically local enterprises, including relatively well-known companies as well as some enterprises with obvious local attributes. Sports marketing expert and founder of Key Path, Zhang Qing, told China News Service that based on the experience of mature sports industries in other countries, regardless of the size of the event, corresponding sponsors can always be found. Although the Jiangsu Province City Football League is a regional amateur football event, it still has its value and vitality, which will attract some local enterprises' commercial investments

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