---
title: "Snap plans to launch the sixth generation of AR smart glasses next year"
description: "Social media platform Snap announced that it will launch the sixth generation AR glasses \"Specs\" in 2026, no longer using the \"Spectacles\" brand. The new glasses will be lighter and designed for gener"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/243946526.md"
published_at: "2025-06-10T17:34:47.000Z"
---

# Snap plans to launch the sixth generation of AR smart glasses next year

> Social media platform Snap announced that it will launch the sixth generation AR glasses "Specs" in 2026, no longer using the "Spectacles" brand. The new glasses will be lighter and designed for general consumers, with specific pricing and release dates yet to be announced. The fifth generation Spectacles, launched by Snap in September 2024, adopted a subscription model with a monthly fee of $99

Social media platform Snap (SNAP.US) announced on Tuesday that it will launch its sixth-generation augmented reality (AR) glasses named "Specs" in 2026, discontinuing the previous "Spectacles" brand name. The new glasses will utilize AR technology, allowing users to interact with virtual images in the real world.

Snap stated that Specs will be lighter than previous models and designed for the general consumer market, with specific pricing and launch dates yet to be announced. The company introduced the fifth-generation Spectacles to developers in September 2024, offering a subscription model at a monthly fee of $99, requiring a one-year contract

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.