---
title: "POP MART accessory brand popop opens in Beijing, some products are out of stock"
description: "POP MART's independent jewelry brand popop has opened its second global store in Beijing, with some products like the LABUBU bracelet already sold out. Product prices range from 319 to 2,699 yuan. Con"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/244854947.md"
published_at: "2025-06-17T08:24:17.000Z"
---

# POP MART accessory brand popop opens in Beijing, some products are out of stock

> POP MART's independent jewelry brand popop has opened its second global store in Beijing, with some products like the LABUBU bracelet already sold out. Product prices range from 319 to 2,699 yuan. Consumer acceptance is high, with female customers accounting for over 80%. The store had sufficient inventory at the beginning, but popular series have already experienced stock shortages. Founder Wang Ning stated that jewelry is an important category for expansion

After bringing popularity to LABUBU and other IP products, POP MART (09992.HK) recently opened its second global store for its independent jewelry brand popop in Beijing on the 14th. Mainland media reported that its three major "star" products LABUBU, Hirono, and MOLLY have been highly sought after, with some products already sold out, especially the LABUBU bracelets which are nearly sold out, and the packaging boxes were once in short supply.

The report mentioned that popop products are priced between 319 and 2,699 yuan (RMB), with the most expensive being a necklace made of pure gold and natural pearls, priced at 19,800 yuan. Additionally, there is a bracelet priced at 10,800 yuan. Consumers have shown a high acceptance of the product prices, with female customers accounting for over 80%. The Beijing store reportedly recorded over 10 transactions in just one hour, with an average spending of over 400 yuan.

According to the report, the inventory at the newly opened Beijing store is currently sufficient, but the three popular series, including LABUBU, Hirono, and MOLLY, have already experienced stock shortages. For example, LABUBU has mainly launched bracelets and necklaces in the store, with the LABUBU logo placed in the center as decoration. Among them, the more neutral LABUBU bracelet is about to sell out.

POP MART founder and chairman Wang Ning previously stated when opening the world's first popop store that he has always hoped to explore more possibilities through different categories, and jewelry is a very important category that they have been trying

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.