---
title: "China’s Hello Kitty gifts investors a mystery box"
description: "Pop Mart International, known for its \"blind box\" toys, has seen a 500% stock surge, now valued at $41 billion, driven by the popularity of its Labubu character. The company recently opened its first "
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/245394409.md"
published_at: "2025-06-20T08:14:11.000Z"
---

# China’s Hello Kitty gifts investors a mystery box

> Pop Mart International, known for its "blind box" toys, has seen a 500% stock surge, now valued at $41 billion, driven by the popularity of its Labubu character. The company recently opened its first jewelry store in Shanghai and set a record with a human-sized Labubu figure sold for over $150,000. However, the People's Daily criticized the blind box trend, calling for stricter regulations, leading to a 4% drop in shares on June 20, despite a 496% increase over the past year.

Labubu, the toothy-grinned plush doll, has powered a 500% rally at Hong Kong-listed Pop Mart, now worth $41 bln. Investors may be betting on the firm's push into theme parks and more. But as the iconic Japanese character shows, turning a fad into lasting value is no smooth ride.

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CONTEXT NEWS

"Blind box" toymaker Pop Mart International, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character, opened its first jewellery store in Shanghai on June 13.

A Beijing auction house sold a human-sized Labubu figure for 1.08 million yuan ($150,275.51) on June 10, setting a new record for the "blind box" toy as it moves from craze to collectable.

People’s Daily, the Chinese Communist Party’s official newspaper, on June 20 criticised the “blind box” phenomenon, advocating for stricter regulation. The article did not mention Pop Mart by name and focused more on children and young people who were spending heavily on unmarked packets to collect cards. Share prices of Pop Mart fell 4% on June 20.

Share prices of Pop Mart jumped 496% in the past year, trading at HK$238.6 on June 20.

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.