--- title: "Amazon (NASDAQ: AMZN) Stock Price Prediction for 2025: Where Will It Be in 1 Year" description: "Analysts have mixed expectations for Amazon's stock (NASDAQ: AMZN), which recently lost 1.62% over five trading sessions, bringing its year-to-date loss to 5.09%. Despite this, the stock gained 3.99% " type: "news" locale: "en" url: "https://longbridge.com/en/news/245728496.md" published_at: "2025-06-23T13:55:18.000Z" --- # Amazon (NASDAQ: AMZN) Stock Price Prediction for 2025: Where Will It Be in 1 Year > Analysts have mixed expectations for Amazon's stock (NASDAQ: AMZN), which recently lost 1.62% over five trading sessions, bringing its year-to-date loss to 5.09%. Despite this, the stock gained 3.99% over the past month. Bank of America raised its price target to $248, maintaining a "Buy" rating, citing growth in AWS and advertising. Amazon's Q1 revenue showed strong performance, with significant contributions from AWS and ads. However, the stock is down nearly 15% from its all-time high in February 2025, raising questions about its long-term growth potential. Shares of **Amazon.com Inc.** **(NASDAQ:AMZN)** lost 1.62% over the past five trading sessions, bringing the e-commerce and cloud storage solutions stock’s year-to-date loss to 5.09%. However, AMZN has been performing better of late, gaining 3.99% over the past month. At the beginning of June, Bank of America raised the its price target on Amazon.com to $248 from $230, maintaining its “Buy” rating, citing recent Software-as-a-Service and retail sector multiple expansion. Amazon now has over 750,000 robots assisting with 75% of customer orders, but with AI capabilities ramping up, its first twelfth generation automated fulfillment center launched in late-2024 and eight new robots — just announced in May — are primarily focused on delivery station efficiencies. The robotics cycle is “early,” according to Bank of America’s analyst, who expects Amazon to leverage robots to reduce labor dependency, increase order accuracy and improve warehouse efficiency, driving material cost savings. In its first-quarter earnings call, Amazon reported that Q1 revenue growth and an operating income increase. Amazon Ads generated $13.9 billion in revenue alone, representing a 19% year-over-year increase, while AWS grew by 17% year-over-year to an annualized revenue run rate of $117 billion. Still, the stock remains down nearly 15% from its all-time high on Feb. 4, with its one-year gain now standing at 15.87%. Still, while there can be little doubt about its current financial health, investors and potential investors may be right to wonder whether growth can continue at Amazon’s historic pace, and whether the stock is safe as a long-term holding. Let’s take a look at where the share price could be headed. ## Key Points in This Article: - Amazon is facing substantial headwinds this year, but the stock remains fundamentally sound with a “Strong Buy” rating. - AWS, AI and ad sales continue to be major drivers for the Magnificent Seven stock. - If you’re looking for a megatrend with massive potential, make sure to grab a complimentary copy of our **“The Next NVIDIA” report**. This report breaks down AI stocks with 10x potential and will give you a huge leg up on profiting from this massive sea change. ## Why Invest in Amazon? In the past 20 years, Amazon’s stock is up more than 9,188%. The company has been called one of the most influential economic and cultural forces in the world, and its brand is one of the world’s most valuable. Though the stock tumbled as the COVID-19 pandemic waned and lockdowns ended (along with the broader markets), it has more than recovered. Shares of this Magnificent Seven member hit an all-time high on Feb. 4, 2025, but with the Nasdaq briefly entering bear market territory in March, it had been downhill for Amazon in 2025. There have been signs of hope recently, with AMZN rebounding along with the broad market. It is hard to imagine that the company or its share price will collapse any time soon, but analysts and investors may see the stock as overbought. Let’s see what Wall Street expects. ## Amazon as a Company The company engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores internationally. It also manufactures and sells electronic devices and develops and produces media content. Amazon Web Services (AWS) provides compute, storage, database, analytics, machine learning, and other services. And Amazon Prime is the company’s membership program. Amazon is based in Seattle. It was founded in 1994 by Jeff Bezos, the former chief executive officer and now executive board chair. Amazon went public in May 1997. Its retail competitors include **Alibaba Group Holding Ltd. (NYSE:BABA)**, **Kroger Co. (NYSE:KR)** and **Walmart Inc. (NYSE:WMT)**. It also competes with the likes of **Netflix Inc. (NASDAQ:NFLX)** and **Microsoft Corp. (NASDAQ:MSFT)**. The company continues its push into artificial intelligence with an update of its Alexa feature to Alexa+. AWS investments in cloud computing and AI also continue, with the former being the world’s largest cloud services provider and the latter nearing its debut of its “Nova” chatbot, which will compete in price with ChatGPT. Additionally, Amazon has been expanding its same-day delivery services, and its entertainment division has secured the James Bond franchise with the acquisition of MGM Studios. Headwinds include ongoing labor issues. The most recent quarterly results showed strong performance, with AWS as a major growth driver. ## Amazon as a Stock Since hitting its all-time high on Feb. 4, the stock has sunk 12.38%. Note that Wall Street analysts’ median price target of $241.64 is just shy of Amazon’s all-time high share price seen earlier this year. Of the 47 analysts covering AMZN, all but one assign it a “Buy” rating, with the other assigning it a “Hold” rating. Overall, the stock receives a consensus “Strong Buy” rating. Loop Capital and Wells Fargo recently reiterated buy-equivalent ratings, and with 64.02% of shares held by institutional investors — including notable stakes from the three largest asset management companies, Vanguard, BlackRock and State Street — the stock is popular among Wall Street’s sell-side firms. Institutional holdings of Amazon have seen net increase with 2,929 position increases versus 2,436 position decreases. Wall Street expectations for where the stock goes in the next 52 weeks vary. While analysts overall anticipate healthy upside, the lowest price target indicates a decline in the share price. The consensus projection signals strong upside potential for the next 52 weeks, based on strong forward guidance for business segments like AWS and Prime Video’s ad sales, which saw enormous year-over-year increases as the platform now hosts the NFL’s Thursday Night Football programming. **Estimate** **Price Target** **%Change From Current Price** Low $195.00 \-6.70% Median $242.48 16.01% High $305.00 45.92% Amazon does face some headwinds and risks in addition to those mentioned above. Consumer spending has rebounded in the wake of Trump’s tariff threats and subsequent pauses, which could help GDP in Q2 after it contracted GDP in Q1, raising the risks of a possible recession in 2025. Over the past three months, however, the consumer discretionary sector of the S&P 500 — into which Amazon falls — has performed second best, posting a gain of 7.09%, trailing only technology’s gain of 12.73%. While the company dominates in the retail space and is a tech leader, competition in neither category is likely to go away anytime soon. All these things could have a huge impact on profitability. Despite some skeptics, the prospects for Amazon are optimistic overall, especially in the short term. Wall Street’s “Strong Buy” consensus rating and the upside potential far outweigh the downside potential shares of AMZN face. The post Amazon (NASDAQ: AMZN) Stock Price Prediction for 2025: Where Will It Be in 1 Year appeared first on 24/7 Wall St.. ### Related Stocks - [AMZN.US - Amazon](https://longbridge.com/en/quote/AMZN.US.md) - [AMZU.US - Direxion Daily AMZN Bull 2X Shares](https://longbridge.com/en/quote/AMZU.US.md) ## Related News & Research | Title | Description | URL | |-------|-------------|-----| | 表面风光之下，OpenAI 的 “四大困境” | Benedict Evans 表示，缺乏技术护城河、用户粘性不足、平台战略缺乏飞轮效应，以及产品战略受制于实验室研发方向等问题，正威胁 OpenAI 长期竞争力。Evans 指出，真正的问题所在是 OpenAI 是否有能力让消费者、开发者和 | [Link](https://longbridge.com/en/news/276525055.md) | | 沃尔玛四季度财报超预期但盈利指引不及预期，CEO 称 “美国低收入家庭只能勉强维持生计” | 沃尔玛 Q4 营收超预期，新财年盈利指引（每股 2.75-2.85 美元）远低于市场预期的 2.96 美元，显示通胀压力下消费者支出不确定性犹存，拖累股价下跌 1.38%。财报印证 K 型” 分化：高收入家庭驱动增长，低收入群体 “钱包吃紧 | [Link](https://longbridge.com/en/news/276398633.md) | | 机构 “最超配” 闪迪，“最低配” 英伟达 | 据摩根士丹利最新的统计：“机构对美国大型科技股的低配程度是 17 年来最大的” 相比 2025 年 Q4 的标普 500 指数权重，“$NVDA 仍然是机构低配程度最大的大型科技股，其次是苹果、微软、亚马逊和博通，而存储巨头闪迪则是 “最超 | [Link](https://longbridge.com/en/news/276289765.md) | | 缺电、缺水、缺人还抢地！美国数据中心建设狂潮面临阻力 | 科技巨头掀起的数据中心基建狂潮正遭遇严峻 “现实墙”：从电网容量、水资源瓶颈到技术工人短缺，执行风险急剧上升。亚马逊等巨头以惊人高价抢地，直接挤压住宅开发，甚至斥资 7 亿美元购入原定建房的地块。这场资源竞赛不仅推高了运营成本，更可能拖累 | [Link](https://longbridge.com/en/news/276290793.md) | | 亚马逊年度营收首超沃尔玛，零售双雄加码 AI 竞赛 | 亚马逊取代沃尔玛，成为年营收最高的公司。沃尔玛周四公布，其最近一个财年的年度营收为 7132 亿美元，这略低于亚马逊的 7169 亿美元。两家公司在人工智能领域采取了不同的策略：亚马逊大幅加大了对人工智能的投资，而沃尔玛则更依赖技术合作伙伴 | [Link](https://longbridge.com/en/news/276384959.md) | --- > **Disclaimer**: This article is for reference only and does not constitute any investment advice.