---
title: "Qunzhi Consulting: The localization of OLED materials has entered an accelerated realization period"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/246099436.md"
description: "Qunzhi Consulting pointed out that the localization of OLED materials has entered an accelerated realization period, and it is expected to shift from \"optional\" to \"necessary\" in the future, promoting China's strategic leap in the field of new display materials. In the face of complex international situations and tariff pressures, domestic material manufacturers are continuously breaking through with the support of technology, customer collaboration, and policies. The period from 2024 to 2026 will be a critical stage for domestic OLED materials. Although the global market is still dominated by overseas manufacturers, the market share of mainland Chinese material companies has significantly increased"
datetime: "2025-06-25T13:03:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/246099436.md)
  - [en](https://longbridge.com/en/news/246099436.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/246099436.md)
---

# Qunzhi Consulting: The localization of OLED materials has entered an accelerated realization period

According to Zhitong Finance APP, Sigmaintell stated that from both supply and demand perspectives, the localization of OLED materials has entered an accelerated realization phase. In the face of increasingly complex international situations and global cost fluctuations, domestic material manufacturers are continuously breaking through with the triple advantages of technology platforms, customer collaboration, and policy support. The years 2024-2026 will be a critical stage for domestic OLED materials to complete the "verification introduction - scale expansion," and it will also become an important part of the global display supply chain restructuring. In the future, domestic OLED materials will gradually shift from being an "optional" choice to a "necessary" one, continuously promoting China's strategic leap from supporting to leading in the field of key materials for new displays.

## Tariff Pressure and Supply Chain Challenges Enhance the Importance of Domestic Materials

As global technological competition intensifies, the competition between China and the United States in the high-tech field continues to deepen. At the beginning of 2025, the United States frequently imposed tariffs on Chinese electronic products, gradually extending to OLED materials and key components in high-tech supply chains, bringing certain uncertainties to the high-end display industry represented by OLED. Currently, tariff policies have eased somewhat, and the overall supply of materials remains stable in the short term; however, in the long term, OLED materials still rely heavily on imports in terms of patents and technology. Under the global industrial landscape, the self-controllability of related links remains a strategic issue that needs attention.

According to Sigmaintell data, in the global OLED terminal materials revenue pattern in 2024, overseas manufacturers still dominate, with the top seven manufacturers accounting for a market share as high as 77%. However, it is noteworthy that mainland Chinese material companies are rapidly rising, with their global terminal materials market share increasing from 1% in 2022 to 11% in 2024, showing a strong catching-up trend. In contrast, traditional strong countries such as South Korea, the United States, Germany, and Japan still hold a high share, but their growth rates are slowing.

Driven by the current external environment, the significance of OLED material localization is gradually extending from "cost reduction and efficiency enhancement" to a broader scope of enhancing supply chain resilience and improving technological autonomy. Domestic panel manufacturers and end customers are continuously promoting the verification and introduction process of domestic materials, driving local material manufacturers to gradually expand shipments, thus achieving a key transition from "verification introduction" to "scale replacement."

## Strong Demand for OLED Panels Drives Rapid Growth in the Materials Market

The global shipment of OLED panels continues to grow, providing a solid demand foundation for the materials market. According to Sigmaintell data, in 2024, the global shipment area of OLED display panels will rise to approximately 18 million square meters, a year-on-year increase of 36%. This significant growth not only highlights the advantageous position of OLED in the competition of display technologies but also reflects the rapid upgrade of market demand. In stark contrast to the slow growth of traditional LCD panels, OLED, with its self-illuminating, high contrast, and ultra-thin characteristics, is widely used in high-end smartphones, televisions, and other fields, driving steady market share expansion 
In the booming OLED market, the IT application sector (monitors, laptops, tablets) has shown particularly outstanding performance. In 2024, the shipment area of IT application OLED display panels is expected to reach 1.7 million square meters, with a year-on-year growth rate as high as 142%. This explosive growth is attributed to multiple factors: on one hand, consumers have higher demands for the display quality, portability, and power consumption of electronic products, and OLED panels meet these needs with advantages in color reproduction and low blue light eye protection; on the other hand, manufacturers are actively laying out high-end product lines, with companies like Dell, Lenovo, and Apple launching laptops and tablets equipped with OLED screens, expanding the application boundaries of OLED in the IT field.

It is expected that by 2026, leading industry companies such as Samsung Display (SDC) and BOE will gradually put their OLED G8.6 generation lines into production. The new production lines, with higher production efficiency and lower cost structures, will drive down OLED panel prices, thereby accelerating penetration in the IT application field. From 2025 to 2030, the global shipment area of OLED display panels is expected to maintain stable growth, with a compound annual growth rate of about 8%, while the shipment area of OLED display panels in the IT application field is expected to grow even more rapidly, with a compound annual growth rate of about 27%.

## The Rise of Production Capacity in Mainland China, Continuous Evolution of the Global Industry Landscape

From the trend of global OLED display panel production capacity area, there has been a continuous growth trend in recent years. Among them, Mainland China has performed particularly well, with its production capacity share continuously rising. In 2024, the OLED production capacity in Mainland China accounted for 43% of the global total, and it is expected to further increase to 49% by 2030, narrowing the gap with traditional powerhouse South Korea. This rapid rise is attributed to Mainland China's forward-looking strategy and efficient execution in the layout of OLED production capacity, allowing it to occupy an increasingly critical position in the global OLED industry landscape, with its industrial discourse power steadily increasing.

In terms of shipment area, the shipment area of OLED panels in Mainland China is expected to be about 4.5 million square meters in 2024, a year-on-year increase of about 47%, demonstrating strong growth momentum. This is mainly benefited from the continuous penetration of OLED in the smartphone sector and the gradual introduction of IT products. From 2025 to 2030, the compound growth rate of OLED shipment area in Mainland China is expected to be about 9%, higher than the global average, showcasing the vigorous and strong development momentum of the OLED industry in Mainland China. This is attributed to domestic panel manufacturers actively promoting capacity expansion, continuously achieving technological breakthroughs, and the increasing market share of Chinese smartphone, IT product, and new energy vehicle brands in the global consumer electronics and automotive industries

## The Rapid Growth of the OLED Organic Materials Market in Mainland China, with Domestic Substitution Accelerating

With the accelerated penetration of OLED display technology in various terminal fields such as smartphones, televisions, IT devices, and in-vehicle displays, the demand for OLED panels in the mainland Chinese market continues to rise, thereby driving steady growth in the OLED organic materials market, which is a core component.

According to Sigmaintell data, in 2024, the market size of OLED organic materials in China (including OLED terminal materials and OLED front-end materials) is expected to reach approximately 5.7 billion yuan, a significant year-on-year increase of 31%. This remarkable growth rate is partly due to the continuous expansion of the domestic OLED panel industry chain, which directly drives the procurement demand for upstream organic materials. On the other hand, the increasing quality requirements for displays from terminal brands accelerate the penetration rate of OLED in mid-to-high-end smart terminals, further expanding the market size.

At the same time, it is noteworthy that the domestic substitution of OLED organic materials is accelerating. With the continuous strengthening of national policy support and industry chain collaboration, domestic material manufacturers have achieved multiple breakthroughs in key technical areas such as core material synthesis processes, stability control, and luminous efficiency, continuously narrowing the performance gap with international mainstream manufacturers. Local companies such as Shaanxi Lighte, Jilin Aolai Di, Jiumu Chemical, and Xi'an Ruilian have seen significant increases in shipment volumes and steadily rising market shares.

It is expected that by 2025, the market size of OLED organic materials in mainland China will reach 7.4 billion yuan, a year-on-year growth of 30%. In the future, driven by sustained growth in demand, accelerated domestic substitution processes, and improvements in the technical capabilities and cost control of local manufacturers, the OLED organic materials industry in mainland China is expected to achieve a leap from "filling positions" to "leading."

## Front-end Materials Lead the Breakthrough, Chinese Companies Rise as Global Core Suppliers

In the global OLED materials industry competitive landscape, Chinese companies are making significant breakthroughs in the front-end materials segment through relentless efforts and technological innovation. Currently, the OLED materials industry chain mainly encompasses three key segments: basic chemicals, front-end materials (intermediates, sublimation pre-materials), and terminal materials. In the terminal materials field, due to long-term technological and patent monopolies by foreign companies, high entry barriers have been established. The front-end materials segment has become a key breakthrough point for domestic substitution.

In 2024, the global OLED front-end materials market size is expected to reach 4.2 billion, and with the penetration of Tandem technology in high-end smartphones, tablets, and in-vehicle applications, the demand for OLED materials is expected to rise rapidly, with growth rates projected to reach 22% by 2025 In this growth cycle, the performance of Chinese manufacturers has been particularly remarkable, becoming an important force driving industry transformation. Local companies represented by Jiumu Chemical, Xi'an Ruilian, and Puyang Huicheng have quickly achieved breakthroughs through solid R&D capabilities, continuous technological iteration, and precise market strategies. They have not only increased their market share domestically but have also successfully entered the supply chain systems of global leading clients such as Samsung SDI, Showa Denko, LG Chem, and UDC, marking the increasing core competitiveness of Chinese manufacturers in the high-end materials field.

According to Sigmaintell, it is estimated that by 2024, Chinese manufacturers will have a market share of 65% in the global OLED front-end materials market, with annual sales exceeding 2.7 billion yuan. This achievement not only reflects the comprehensive progress of domestic materials in terms of performance, stability, and cost control but also signifies that Chinese companies are transforming from "participants" in the global OLED industry chain to "key drivers."

With the acceleration of technological advancement and the process of domestic substitution, mainland China's OLED front-end materials manufacturers are standing at the forefront of the global industry stage, with promising growth potential in the future. Looking ahead, as domestic companies continue to innovate and expand in the front-end materials field, they are expected to further consolidate their market position and enhance global competitiveness. At the same time, this will provide strong support for technological breakthroughs and industrial upgrades in the domestic OLED terminal materials sector, promoting the overall advancement of China's OLED materials industry to a higher development level and enhancing China's voice in the global display industry

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