Kouzijiao: The ban on alcohol has a significant impact on the sales of mid-to-high-end liquor, and the company will continue to deepen channel reforms

On June 30th, Kouzijiao stated at the performance briefing for the fiscal year 2024 and the first quarter of 2025 that in the second quarter, especially after the alcohol ban, terminal sales have relatively slowed down. The alcohol ban has had a significant impact on the sales of mid-to-high-end liquor. From the perspective of banquet hotels and the reservation status of graduation banquets, both the number of graduation banquets and the demand for liquor have significantly declined compared to the same period last year. Against this backdrop, the company will continue to deepen channel reforms while comprehensively considering market competition from aspects such as marketing transformation, product positioning, and production operations, and will adjust its competitive strategy in a timely manner