---
title: "NIO's Li Bin: In the past, selling a car for 200,000 felt like breaking the ceiling, now the ET9 can sell for 800,000"
description: "NIO Chairman Li Bin stated in a conversation with financial writer Wu Xiaobo that in the past, selling a car for 200,000 was already a breakthrough, but now the price of the ET9 has reached 800,000, r"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/246926269.md"
published_at: "2025-07-02T05:12:31.000Z"
---

# NIO's Li Bin: In the past, selling a car for 200,000 felt like breaking the ceiling, now the ET9 can sell for 800,000

> NIO Chairman Li Bin stated in a conversation with financial writer Wu Xiaobo that in the past, selling a car for 200,000 was already a breakthrough, but now the price of the ET9 has reached 800,000, reflecting the change in Chinese users' acceptance of domestic brands in the high-end market. Wu Xiaobo believes that the improvement in technology and aesthetic capabilities in the smart car field has made users willing to purchase high-quality products

NIO Chairman and CEO Li Bin released a new episode of "ET9 Salon," where he had a dialogue with renowned financial writer Wu Xiaobo. Li Bin stated that in the past, if a car could break through 200,000, it felt like breaking through a ceiling. Now, our car is priced at 808,000 and 818,000. "What has happened in the past 10 years that has made Chinese users willing to accept Chinese brands in the high-end market?" In response, Wu Xiaobo said that in the field of smart cars, we have already formed technological and aesthetic capabilities. As long as we can produce good products, users are willing to buy them

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> **Disclaimer**: This article is for reference only and does not constitute any investment advice.