---
title: "Xiangpiaopiao Milk Tea Fan Xiaoying talks about the tea beverage industry: Different industries still have professional barriers, and we focus on our own field"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/247167998.md"
description: "At the 2025 Yabuli China Entrepreneurs Forum, Fan Xiaoying, General Manager of Brand Innovation at XIANGPIAOPIAO, stated that as consumers shift from the post-80s generation to the post-00s generation, XIANGPIAOPIAO has adjusted its marketing channels. She emphasized that there are professional barriers in different industries, and XIANGPIAOPIAO will focus on its own field while attempting pop-up stores. At the same time, XIANGPIAOPIAO has acquired the Hong Kong-style milk tea brand Lan Fang Yuan, positioning itself in the high-end ready-to-drink milk tea market, focusing on classic products to attract young consumers"
datetime: "2025-07-03T13:24:48.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/247167998.md)
  - [en](https://longbridge.com/en/news/247167998.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/247167998.md)
---

# Xiangpiaopiao Milk Tea Fan Xiaoying talks about the tea beverage industry: Different industries still have professional barriers, and we focus on our own field

At the 11th Innovation Year of the 2025 Yabuli China Entrepreneurs Forum, Fan Xiaoying, General Manager of Brand Innovation at XIANGPIAOPIAO, mentioned that the family consumers have shifted from the post-80s generation to the post-00s generation and even younger. Therefore, XIANGPIAOPIAO has made some changes in its marketing channels. "There are still professional barriers in different industries, and we will continue to focus on our own field. On the other hand, we are also trying pop-up stores." She stated that including XIANGPIAOPIAO's acquisition of the Hong Kong-style milk tea brand Lan Fang Yuan, which targets the high-end ready-to-drink milk tea market, focusing on classic products like "silk stocking milk tea" and "Hong Kong-style yuanyang," is also aimed at attracting young consumers through products at different levels

### Related Stocks

- [603711.CN](https://longbridge.com/en/quote/603711.CN.md)

## Related News & Research

- [3 Gold-Rated Index Funds We Love Right Now](https://longbridge.com/en/news/286821241.md)
- [British hedge fund Qube Research & Tech first to set up shop in GIFT SEZ](https://longbridge.com/en/news/287259787.md)
- [America’s faith in war is a spiritual crisis — not just a political one](https://longbridge.com/en/news/287243946.md)
- [I inherited a house. My CPA says I should sell within a year to avoid capital gains. Is he right?](https://longbridge.com/en/news/286876643.md)
- [Middle East conflict hits Sri Lanka's tea industry, heightens economic strain](https://longbridge.com/en/news/287152758.md)