---
title: "Amorepacific responds to Innisfree's closure of its Tmall overseas flagship store: to further integrate resources"
description: "On July 4th, it was reported that Innisfree recently closed its Tmall overseas flagship store, with the platform showing that all products in the store have been removed. In response, Innisfree's pare"
type: "news"
locale: "en"
url: "https://longbridge.com/en/news/247250728.md"
published_at: "2025-07-04T06:41:42.000Z"
---

# Amorepacific responds to Innisfree's closure of its Tmall overseas flagship store: to further integrate resources

> On July 4th, it was reported that Innisfree recently closed its Tmall overseas flagship store, with the platform showing that all products in the store have been removed. In response, Innisfree's parent company Amorepacific stated, "This adjustment is a measure taken by the brand to further integrate resources, open up, and commit to building more efficient channels, aiming to provide consumers with higher quality services and interactive experiences."

On July 4th, it was reported that Innisfree recently closed its Tmall overseas flagship store, with the platform showing that all products in the store have been removed. In response, Innisfree's parent company Amorepacific stated, "This adjustment is a measure taken by the brand to further integrate resources, develop, and commit to building more efficient channels, aiming to provide consumers with higher quality services and interactive experiences."

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---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.