---
title: "SKSHU issued a preliminary profit increase announcement, expecting a net profit attributable to shareholders of 380 million to 460 million yuan for the half-year, an increase of 80.94% to 119.04% year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/247292199.md"
description: "SKSHU expects its net profit attributable to shareholders for the first half of 2025 to be between 380 million yuan and 460 million yuan, an increase of 80.94% to 119.04% year-on-year. The company has improved the scale of its retail business and overall gross margin by adjusting its product structure and strengthening expense control, while effectively reducing cost expenditures"
datetime: "2025-07-04T10:35:02.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/247292199.md)
  - [en](https://longbridge.com/en/news/247292199.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/247292199.md)
generator: "portal-rs"
---

# SKSHU issued a preliminary profit increase announcement, expecting a net profit attributable to shareholders of 380 million to 460 million yuan for the half-year, an increase of 80.94% to 119.04% year-on-year

According to the announcement from Zhitong Finance APP, SKSHU (603737.SH) expects to achieve a net profit attributable to shareholders of the listed company of 380 million to 460 million yuan in the first half of 2025, an increase of 80.94% to 119.04% compared to the same period last year.

During the reporting period, the company actively adjusted and optimized its product structure based on changes in market conditions and demand, resulting in growth in both the scale of retail business and overall gross profit margin compared to the same period last year. The company strengthened expense control through precise measures, optimized the expenditure structure, and improved the efficiency of capital utilization, effectively reducing various cost and expense expenditures during the reporting period. Additionally, the relevant impairment provisions that needed to be accrued during the reporting period decreased compared to the same period last year

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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**