---
title: "Peacebird issued a profit warning, expecting a net profit attributable to the parent company of approximately 77.7 million yuan in the first half of the year, a decrease of 55% year-on-year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/247941445.md"
description: "Peacebird expects a net profit attributable to the parent company of approximately 77.7 million yuan in the first half of 2025, a year-on-year decrease of 55%. The company's retail performance decline has led to an 8% decrease in operating revenue, and with high fixed costs, the non-recurring net profit is expected to decrease by 51.31 million yuan"
datetime: "2025-07-10T07:53:03.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/247941445.md)
  - [en](https://longbridge.com/en/news/247941445.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/247941445.md)
---

# Peacebird issued a profit warning, expecting a net profit attributable to the parent company of approximately 77.7 million yuan in the first half of the year, a decrease of 55% year-on-year

According to the announcement from Zhitong Finance APP, Peacebird (603877.SH) expects to achieve a net profit attributable to shareholders of the listed company of approximately 77.7 million yuan for the first half of 2025, a decrease of about 93.49 million yuan compared to the same period last year, representing a year-on-year decrease of approximately 55%.

During the reporting period, the company's retail performance declined year-on-year, leading to a decrease in operating revenue of about 8%. Additionally, the company's fixed costs, such as rent for directly-operated stores and employee salaries, are relatively high, resulting in a year-on-year expected decrease of 51.31 million yuan in net profit after deducting non-recurring items

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