---
title: "ST DS CULTURE: Expected loss of 15 million to 30 million yuan in the first half of the year"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/248414366.md"
description: "ST DS CULTURE expects a loss of 15 million to 30 million yuan in the first half of 2025. The company is increasing the promotion of its overseas short drama business, resulting in a growth in the number of paying users and an increase in related promotional expenses. At the same time, it is actively laying out self-produced high-quality short dramas and domestic short drama distribution, leading to an increase in management expenses"
datetime: "2025-07-14T11:31:16.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/248414366.md)
  - [en](https://longbridge.com/en/news/248414366.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/248414366.md)
generator: "portal-rs"
---

# ST DS CULTURE: Expected loss of 15 million to 30 million yuan in the first half of the year

\*ST CULTURE disclosed its performance forecast on the evening of July 14, estimating that the net profit attributable to shareholders of the listed company for the first half of 2025 will be between -30 million yuan and -15 million yuan. During the reporting period, 1. The company continued to increase its promotion of overseas short drama business, continuously improving its own short drama distribution platform, with the number of overseas short drama paying users continuing to grow, leading to an increase in related promotion expenses. 2. During the reporting period, the company actively laid out businesses such as self-produced boutique short dramas, domestic short drama distribution, offline performances, medium and long dramas, and customized drama production, resulting in an increase in related management expenses

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---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**