HAOXIANGNI: Net profit loss of 15 million to 25 million yuan for the first half of 2025

HAOXIANGNI announced that the net profit attributable to shareholders of the listed company for the first half of 2025 is expected to be a loss of 15 million to 25 million yuan. During the reporting period, the company continued to promote various operational development strategies, including the "two healthy dual growth," based on the "four unwavering commitments." Corresponding measures were taken in brand building, technological innovation, product structure optimization, and market expansion. On the revenue side, the company attempted to improve the structure by focusing on core categories and optimizing product list management, while striving to consolidate existing channels and explore new channels to support development. On the cost-saving side, the company implemented measures such as targeted procurement of raw materials, centralized bidding, and refined production management to control procurement and production costs; at the same time, it strengthened expense management in reference to industry conditions, resulting in a year-on-year decrease in sales and management expenses, with a decline in related expense ratios and a certain degree of improvement in operational efficiency. Through reasonable allocation of funds, the company's financial management income increased year-on-year; however, due to changes in the accounting method for investment income from affiliated companies, investment income decreased year-on-year. Non-recurring gains and losses decreased by approximately 37 million yuan year-on-year